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Top 6 iPad Sales Aid Apps For Your Sales Team

When it comes to your sales team, you want them operating to the best of their ability. Leveraging the right sales technologies is one way to ensure that happens. Many sales reps are already using iPads to educate customers on products and services. If your sales team is already using the iPad, why not amplify More >

Top 2018 CRM Trends For Businesses

Research studies posit that acquiring new customers is 5 to 25 times more costly than nurturing existing relationships with customers. Consequently, 2018 CRM trends show that businesses are keen on improving their long-standing relationships with their long-term customers. In the past, customer relationship management (CRM) efforts were deemed to be inefficient because of their failure to translate More >

Brands Monetize Trade Shows Using Text Messages

Trade shows are expensive. Whether you’re simply attending the show or you have a booth, trade shows cost. It’s not just the monetary cost of attending trade shows, but the time factor as well. Far too often we let trade shows slide in terms of ROI. We see them as line items on the marketing More >

Experiential Marketing Platform for Email Collection and Customer Engagement

What Is an Experiential Marketing Platform? The OnSpot Social experiential marketing platform is a marketing technology product which enables companies to manifest magical customer experiences while collecting critical customer data along the way.  If we are to believe the experts, and the experiential trends, we can infer that marketing is evolving into a more experiential More >

Why Retailers Need To Bring Experiential Marketing To Their Stores

Experiential marketing continues to be on everyone’s radar in 2018. Retail brands across the globe (79%) say they will execute more experiential programs this year compared to last year, and allocate more money into crafting personalized, creative retail experiences for their consumers. These experiences go beyond establishing retail brand loyalty and evoking a positive experience, More >

Top 10 Email Marketing Services for 2018

In today’s digital marketing world, the ability to send emails to your followers, fans and leads is a requirement. Whether you write a blog, launch a new service, or have the next great product that will set the world on fire – you want to be able to reach and motivate visitors after they have More >

3 Ways Brands Can Use Experiential Marketing to Manifest Magical Customer Experiences

When it comes to brand-customer interactions, consumers are demanding more than convenience and great prices. Over the course of the past several years an increasing number of brands have been experimenting with experiential. Experiential marketing is all about creating emotional connections between brands and customers. Human emotions are a powerful foundational driver of human behavior, especially More >

Top 7 Email Marketing Trends for 2018

In 2018 email marketing is stronger than ever. It’s of vital importance for delivering new promotions, connecting with your customers and clients, and pushing out new forms of content. Even with the growing use of chat systems and social media, email is still one of the biggest components of developing a marketing strategy that drives More >

Top 10 Social Media Marketing Trends

Each year, the social media marketing trends change. As new developments come into play, platforms become more or less popular, and users engage in different ways.  It isn’t adequate to stick to the same social media strategy year after year. The year 2018 is no different. If you’re looking to revolutionize your social media strategy More >

5 Things You Must Include In a Trade Show Booth

Attending the right trade shows for your business, and securing a trade show booth at those shows, is only the first step to trade show success. In order to obtain the highest possible return-on-investment for your trade show marketing tactics, you must also include the right things in your trade show booth. Trade shows provide More >

[Infographic] The Truth About Beacons in Retail Stores

Beacons are small, often inexpensive devices that enable accurate proximity marketing within and around retail locations. Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 50 meters. But who uses beacons and how beneficial are they to retail store locations? The infographic below answers these and other questions about beacon technology.

How To Create Effective Print Ads For Your Small Business That Drive Sales

Whether you are promoting a new startup company/brand  or looking to gain new followers for your business or services, utilizing print advertising within newspapers and magazines is still an effective way to build brand awareness and help to generate revenue. Understanding how to create effective print advertising designs is a way to outshine potential competitors More >

The Biggest Marketing Problems for Small Business

The biggest marketing problems for small business are time, money, and ability. These 3 marketing problems come up time and again during conversations with small business owners. Whether it’s the local Annie Sloan Chalk Paint distributor, the single franchise restaurateur, or the small software development shop, many small businesses share these three marketing problems. Here More >

Top College Admissions App Software

The college recruitment process is typically an archaic process that involves a lot of manual procedures requiring a lot of intensive hours of time by college staff and employees. College admissions app software allows admissions staff to spend their time more wisely by helping teams build personalized communications, provide powerful analytics and help admissions teams More >

Experiential Marketing: Creating Emotional Connections

Experiential Marketing is gaining popularity. And for good reason. Experiences have the power to force us to think and elicit emotional reactions, whether pleasurable or unpleasurable. According to BeingHuman.org, “emotions are frequent companions in our lives…changing like the weather in April:  sunny, rainy, stormy, mild or thunderous”. Human emotions are driven in large part by More >

The New OnSpot Social Has Arrived!

We are excited to announce that OnSpot Social 3.0 is now available!  Over the last year, our programming team and user-experience group have been tirelessly working together to completely rewrite the OnSpot Social app from the ground up! This new release includes some of our clients’ top requests including a “pick-a-winner” feature as well as the More >

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

Catch Me If You Can: Marketing to Millennials

Here’s what we know from the statistics that are out there, via reliable sources: There are 76 million millennials (born between 1981 and 2000) in the U.S. That is 27% of the total population.  13.63% of  millennials say they stay updated on brands through social networks; 51% report that social opinions influence their purchase decisions; More >

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Capture Emails with an iPad

Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience. More >

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