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How Do You Automate Lead Generation?

Show me a business that does not depend on customers to thrive? I guess none. With all the pressure and changes around, it is normal for a brand to feel overwhelmed. Fortunately, the ability to automate lead generation is here with us. This marketing strategy gives you an edge over your competition by giving your More >

Why Experiential Marketing Is The Next Big Thing?

Why are so many brands investing in experiential marketing campaigns?   The stiff competition in the market has brands thinking outside the box day and night. Customers are now more than ever informed thanks to the several communication channels available. For this reason, as a brand, you will have to do better than your competitors so More >

Why You Need A Customer Engagement Strategy?

Most businesses spend quite a lot of money in sponsoring adverts about their products and services. This is simply because they know the importance of cementing their relationship with both new and old customers. This article will shed more light on the importance of developing a customer engagement strategy so that you are able to More >

5 Essential Features That Build an Email List

The money is in the list is a popular slogan among most digital marketers. This statement just shows how important it is for you to build an email list. As a business, an email list can significantly increase your sales. This article will enlighten you on the 5 essential features of an email list. Read More >

What makes a waiver legal?

How important is a waiver in a business? Can it save you your hard earned money? To answer these questions, this article has explained in details how to effectively evaluate your waiver legal standpoint to ensure that it will be honored in the court of law, just in case. But first… What is a Liability More >

Best Data Capture Methods in 2019?

As a business, you may already be aware of some data capture methods that can help you capture data.  Even though, like most businesses, you may face a difficult time choosing a method that is likely to yield results.   To get out of such a fix, you need to understand that any data capture method More >

What is the purpose of a waiver?

Each event activity has its risks. As a business, you will need to have your participants sign a liability form, also known as a waiver.  A release form relieves you the liability in an event that one of the participants is injured during an event. A waiver explained A release form or a waiver is More >

Best Lead Generation App in 2019

Mention one business that thrives without generating leads! I  guess none. Events are one of the greatest lead capturing spots but may as well mean nothing to your business if you do not have good lead capturing software in place. Lead generation apps keep lead information organized and accessible so that you are able to More >

Why Is Experiential Marketing Important?

Most brands are driven by Search Engine Optimization (SEO) tactics and have almost forgotten about creating a personal experience with their customers.  Coming up with the best experiential marketing strategies is the first step towards creating an amazing experience for you and your customers. Experiential marketing explained Customer engagement is vital for any business that More >

How to Maximize Customer Moments

Every. Single. Day. Customers are interacting with your employees. These employee-customer interactions manifest in different ways, from customer service calls to a customer’s request for directions to find a product in your retail store. Interactions can take different shapes and forms. Interwoven within every customer moment is your brand. What it stands for and your More >

How to Improve Your Lead Generation In 2019

Lead generation is one of the most challenging aspects of running any business. Can a business challenge itself into generating leads effortlessly?  Fortunately for you, this article will help you improve your lead generation marketing strategies in 2019 so as to stay ahead of your competition. Understanding lead generation It is impossible to generate leads More >

What Is The Purpose Of Auto Text?

As a business owner, you might be tempted to focus on big things. However, small things such as reminders to clients, when ignored can lead to a major decrease in sales. So what do you do? With OnSpot Social, you can cut down the workload by automating small tasks. Your customers and prospects are more More >

What is Experiential Marketing?

Is there a way that businesses can improve their marketing and involve their customers? Customers are the heartbeat of any business. Selling your products and services to non- loyal customers is the fastest way to crumble. As a business, your main aim should not to generate leads, remember that unless the leads are motivated, they More >

What Makes A Great Data Capture App?

Data capture is the key to any successful marketing strategy. Without your customer and prospects’ data, your business is unlikely to strive in this digital era. Reaching your target audience is easy when you have a great data capture app at your disposal. There are several businesses that are collecting prospects’ emails but lack knowledge More >

The Importance of Storytelling for Brands

People are inundated with content these days. A constant stream of news, advertisements, and social media feeds have led to information overload, and fairly few messages are able to stick. Brands need to find ways to cut through the noise to generate awareness, engage their audience, and encourage them to take action. This is where More >

What is Best Lead Generation Software for Realtors?

Lead generation software at your disposal will keep your business thriving with minimal efforts. Even though the selling part of your business needs to be handled manually, the lead generating process can be automated to reduce workload, increase productivity and conversions. What is a lead generation software? Lead generation software is a program that helps More >

Best Data Collection App for iPad

Data collection is an important part of any business. The process gives you an insight into what needs to be done to scale your business to new heights. There are several data collection apps that can help you make the best out of your data entry process. The key to choosing the best data collection More >

Benefits of Using a Mobile Event App

Mobile event apps are here to stay. They have totally changed the face of event marketing and made things super easy for both event planners and their attendees.  From enhancing engagement with the audience to enabling push messages to multiple platforms, these apps are truly a must-have for any planning business. There are several event More >

Best Realtor App for iPad

The internet age has brought a whole new experience for home buyers and sellers. There are several online home value estimators that have become a must-have for anyone looking to buy or sell a home. If you happen to be a busy real estate agent in need of becoming more productive and efficient, there are More >

How Do You Do Experiential Marketing Campaigns?

How do you create an experience that lasts long in your consumers’ minds? Experiential marketing campaigns are, without doubt, a new way to boost event return of investment.  Your tactic must be engineered towards creating memorable experiences that also make a positive impact on your business. What is experiential marketing? Experiential marketing is a marketing More >

How to Acquire Email Marketing Leads In 2019

Email collection may seem hectic. You may want to overlook the whole aspect of email marketing to gain leads but the truth remains your prospects’ email addresses gives you a chance to persuade them and nurture them towards conversions in the future. We have discussed ways to approach email marketing to help you create a More >

What is a Retail App?

Let’s be real: retail business has evolved big time. From piles of inventories and cash registers to using a single device that allows retailers to sell the wares anywhere as they wish. Retailers can now actively run their shops at their fingertips. Use of mobile retail apps has enabled many to process payments for their More >

What Is A Trade Event Management App?

Staying focussed and organized during a trade show is without a doubt quite hectic. Fortunately, event organizers will not have to deal with all the headache that comes with preparing for trade shows. The internet era has made it possible for businesses to stay on top of everything that comes their way; one can simply More >

What Is The Best Real Estate App In 2019?

Real estate apps can no longer be ignored; these apps come with tons of functionalities such as expense tracking, lead generation, displaying digital information about open houses, signature capture, texting real estate sales materials and many more. These features are engineered towards simplifying your work as a realtor; so as to have you focus on More >

How Lead Generation Marketing Works

Your business is unlikely to grow as it should without a proper lead generation strategy in place. Irrespective of the nature of your business, any business that doesn’t attract leads is on its death bed. We agree that lead generation marketing is challenging but not impossible. For this reason, most B2B marketers are not able More >

25 Event Lead Capture Ideas for You to Experiment With

Event marketing can seem like an arms race between who has the craziest booth, the most colorful digital signage, or the biggest bowl of candy. The truth is that none of these attributes matters if you aren’t able to capture leads at events. With attention spans getting shorter and the number of exhibiting companies rivalling More >

Top MarTech Events Every Marketing Agency Should Attend

With digital marketing and technology constantly evolving, it’s hard to keep abreast of all the changes happening in the industry. Marketing technology events are an opportunity to hear from leaders at the forefront of emerging trends. Which new platforms will revolutionize sales? What do shifting demographics mean for your marketing strategy? How are other marketing More >

The 15 Best Mobile Sales Apps for Sales Reps

With so much information readily available, the buyer’s journey today incorporates an ever-growing combination of online research, in-person visits, and conversations over phone, text, and email. But information overload can also cause fatigue; in fact, a study by Corporate Insights revealed that nearly three-quarters of deals are awarded to the sales rep or company that More >

4 Reasons Why Texting for Business Increases Sales

Did you know that according to Twilio, 89% of consumers want to use text messaging to communicate with businesses? Not only that but if you’re a follower of Velocify then you know that texting for business in the sales process with a qualified lead can increase conversions over 100%. Implementing texting for business can do wonders More >

Top 6 Open House Apps For Realtors

Realtors and real estate agents have to wear a number of different hats and possess a number of different skillsets. From having to sometimes be amateur psychologists and sometimes even marriage counselors to shepherd clients through the home buying process to needing to understand mortgage rates, terms and conditions to understand legal contractual language, the More >

Top 6 iPad Sales Aid Apps For Your Sales Team

When it comes to your sales team, you want them operating to the best of their ability. Leveraging the right sales technologies is one way to ensure that happens. Many sales reps are already using iPads to educate customers on products and services. If your sales team is already using the iPad, why not amplify More >

Top 2018 CRM Trends For Businesses

Research studies posit that acquiring new customers is 5 to 25 times more costly than nurturing existing relationships with customers. Consequently, 2018 CRM trends show that businesses are keen on improving their long-standing relationships with their long-term customers. In the past, customer relationship management (CRM) efforts were deemed to be inefficient because of their failure to translate More >

Brands Monetize Trade Shows Using Text Messages

Trade shows are expensive. Whether you’re simply attending the show or you have a booth, trade shows cost. It’s not just the monetary cost of attending trade shows, but the time factor as well. Far too often we let trade shows slide in terms of ROI. We see them as line items on the marketing More >

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