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[Infographic] The Truth About Beacons in Retail Stores

Beacons are small, often inexpensive devices that enable accurate proximity marketing within and around retail locations. Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 50 meters. But who uses beacons and how beneficial are they to retail store locations? The infographic below answers these and other questions about beacon technology.

How To Create Effective Print Ads For Your Small Business That Drive Sales

Whether you are promoting a new startup company/brand  or looking to gain new followers for your business or services, utilizing print advertising within newspapers and magazines is still an effective way to build brand awareness and help to generate revenue. Understanding how to create effective print advertising designs is a way to outshine potential competitors More >

The Biggest Marketing Problems for Small Business

The biggest marketing problems for small business are time, money, and ability. These 3 marketing problems come up time and again during conversations with small business owners. Whether it’s the local Annie Sloan Chalk Paint distributor, the single franchise restaurateur, or the small software development shop, many small businesses share these three marketing problems. Here More >

Top College Admissions App Software

The college recruitment process is typically an archaic process that involves a lot of manual procedures requiring a lot of intensive hours of time by college staff and employees. College admissions app software allows admissions staff to spend their time more wisely by helping teams build personalized communications, provide powerful analytics and help admissions teams More >

Experiential Marketing: Creating Emotional Connections

Experiential Marketing is gaining popularity. And for good reason. Experiences have the power to force us to think and elicit emotional reactions, whether pleasurable or unpleasurable. According to BeingHuman.org, “emotions are frequent companions in our lives…changing like the weather in April:  sunny, rainy, stormy, mild or thunderous”. Human emotions are driven in large part by More >

The New OnSpot Social Has Arrived!

We are excited to announce that OnSpot Social 3.0 is now available!  Over the last year, our programming team and user-experience group have been tirelessly working together to completely rewrite the OnSpot Social app from the ground up! This new release includes some of our clients’ top requests including a “pick-a-winner” feature as well as the More >

Top 2017 Marketing Conferences To Book Today

Are you a newcomer to the field of digital marketing looking to gain some insight into the industry? Maybe you’re a veteran who is interested in taking your company to the next level. A marketing conference is a great way to accomplish either of these. There are an abundance of digital marketing conferences to choose More >

Top 7 Email Marketing Trends for 2016

In 2016 email marketing is stronger than ever. It’s of vital importance for delivering new promotions, connecting with your customers and clients, and pushing out new forms of content. Even with the growing use of chat systems and social media, email is still one of the biggest components of developing a marketing strategy that drives More >

Top 10 Social Media Marketing Trends for 2016

Each year, the social media marketing trends change. As new developments come into play, platforms become more or less popular, and users engage in different ways.  It isn’t adequate to stick to the same social media strategy year after year. The year 2016 is no different. If you’re looking to revolutionize your social media strategy More >

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

4 Ways to Attract Customers to your Retail Store

There’s no business like the retail business, until you hit a slump.  Sales can be soaring one minute and sagging the next.  If your business is in need of a sales boost, check out these four ways to draw customers to your retail store. Make a Great First Impression. It is reported that as many More >

Catch Me If You Can: Marketing to Millennials

Here’s what we know from the statistics that are out there, via reliable sources: There are 76 million millennials (born between 1981 and 2000) in the U.S. That is 27% of the total population.  13.63% of  millennials say they stay updated on brands through social networks; 51% report that social opinions influence their purchase decisions; More >

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Capture Emails with an iPad

Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience. More >

Three Ways Churches Can Use OnSpot Social

iPads and other tablets are being used in all styles of businesses and organizations. Whether it is a non-profit, for profit, government organization or a church, a sign-up and data collection app could be very useful. Let’s use a church as an example and all the ways they could benefit from an iPad sign-up app. More >

5 Tips for Building a Quality Email List

When it comes to generating a regular stream of income online, there is no source as reliable as a solidly built email list.  A couple benefits of a building a quality email list are: The beauty of a properly functioning email list is that it provides the list owner with the opportunity to get repeat More >

Technology is Changing Retail

It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail.  A few years ago retailers starting adding wifi networks to their stores, then some More >

The Future of Email Marketing: 5 Trends for 2015

Like many Internet marketing techniques, email marketing experiences fluctuations in trends that change every year. These changes are driven by customer characteristics, marketing techniques that are currently trending and other factors. Quality content should be at the core of every marketing campaign. Regardless of the type of business you own, you must provide your customer More >

OnSpot Social & Mailchimp, A Match Made In Heaven

With our newest release in iTunes, we are happy to announce our latest integration with Mailchimp and their popular email marketing service. Once you are logged in to your OnSpot Social account, you can easily integrate your Mailchimp account to have your collected emails and data, transferred to a specific Mailchimp subscriber list. This eliminates More >

Setup WiFi For Your Business

It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >

How Mobile Marketing Can Improve Your Business

No matter what size company you run, mobile marketing MUST be a part of your overall marketing strategy. The data is staggering as to how much information is consumed via mobile devices as well as how much time is spent on tablets and smart phones. If you don’t have a mobile presence, you’re doing your More >

5 Reasons to Use Mobile App Surveys

With the introduction of the smart phone, the way we used to do business has changed forever. This can be daunting, but using this technology will ultimately help businesses emerge from the rubble with new and inventive ways of reaching customers. A perfect example of this is the mobile survey. Here are five reasons you More >

5 Ways Teachers and Schools Can Use a Data Collection App

There’s an app for everything. In the education world, many mobile apps can give teachers and educators a great advantage in their field. These apps can enhance lesson plans and encourage teachers, give them new ideas for learning integration and organize complex academic scheduling. Let’s look at five ways that a data collection app can More >

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