Best Ways to Use Text Messaging For Retail Marketing
Are you looking for a way to connect your retail business with both new and existing customers? Retail text messaging boasts unmatched numbers when it comes to open and response rates.
Text messaging marketing is the perfect way to market your retail business. This mode of marketing makes it possible for people to shop by text, build brand awareness, build customer relations, and transform your small retail store into a recognizable brand.
We have discussed the best ways to use text messaging for retail marketing to help you get started as soon as possible. Remember that several retailers across the world are riding on the power of text marketing to enhance customer experience and relationships.
Simpletexting; your reliable Text messaging software
Simpletexting is the best retail text message marketing software in the market. It features a user- friendly interface that makes sending messages extremely easy. It is a useful tool that can be used by retail businesses of all types.
This mass texting software can connect to all significant carries to make it easy for you to send a campaign with just a few clicks.
The platform comes with a secure database that also includes dedicated backups. The software lets you export the subscribers that you already have seamlessly. The support team helps you customize your shortcode within no time so that you can start immediately.
Testing customers comes with several benefits, as listed below.
1. Send irresistible offers
SMS is still one of the fastest and most effective methods of letting your customers know of new deals and offer you have in your store.
By harnessing the power of SMS marketing, you can rest assured that your messages will be read, making it a perfect platform to use to let customers know what type of offers you have going on.
Research has shown that mobile coupons are ten times more likely to be redeemed and shared than any type of coupon that one can send. This type of marketing lets your customers connect with your business instantly, spread the word, and save money by using the cards.
2. Out of stock Notifications and updates
Your loyal customers will love to hear about new products or the availability of the out of stock products. You can include a coupon to get traffic flowing into your store. You may also use your mass texting service to let your customers know the statuses of their pre-orders,
Mass texting can also be used to keep the customers in the know about product restocking. If the customer needs the item that you don’t have at the moment, you will have to add them to the list and send them a message when the product is back in stock.
3. Increase traffic to your store
Texting your customers an offer that can be redeemed at your store can help significantly increase traffic to your retail business. This will be an excellent opportunity to determine how responsive your online customers are.
4. Promote new products
It is vital to keep your customers in the loop about the latest products that you might be having in stock. You can also include an introductory offer to the SMS recipient. You can increase sales by creating a sense of urgency. For example, flash sales trigger the desired action, thus increase in Return On Investment.
5. Create a loyalty program
Messaging, being one of the easiest ways to reach your customers will help you send elusive offers to your customers. An SMS loyalty program allows customers to sign up; this is a great chance to have your customers create brand awareness by word of mouth.
6. Send purchase and delivery information
You should send a “thank you” note to your customers once they have shopped at your store. You may also send them information about when their products will be delivered; This depends on the agreement between them and your brand and of course, the nature of the products they have purchased. You may also add an offer as an exclusive as a way of appreciating them doing business with you.
7. Build customer relationship
Text messaging is one way to increase customer engagement. Since the customers have to start the text contact, messaging is in several ways, a perfect way to have a conversation than the use of advertisements. The two-way nature of text messaging allows you to build deeper relationships with your customers than you would be using other means of marketing, such as email.
8. Integrate it to your other campaigns
The beauty of text messaging is that it can be integrated into other forms of marketing. When incorporated with different mediums of marketing, it conveys the message right away to your customers. This is one of the simple ways that you can ensure the customers are aware of any new products, offers, or any other information that you want them to know.
9. SMS to conduct surveys
It is crucial that collect feedback from every customer that walks in and out of your retail store. Feedback is critical when you want to evaluate the marketing strategies in place.
After a customer has made a purchase, send them a text message with a survey to complete. Sum up a couple of questions asking them to rate their experience. This is also a simple way to take note of your weaknesses and strengths.
Simpletexting lets you streamline your local business marketing campaigns from its simple user- friendly interface. The software comes with robust features to help you get instant feedback from your retail customers.
Our final thoughts
When you choose simpletexting as your texting service, your retail store will have the ability to build an engaged audience when using the OnSpot Social App. You can always send content that your customers love to receive. This will help you create a reputation for your business because you will be that brand that still cares about the customers’ needs.