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OnSpot Blog
Experiential Marketing Articles

How Do You Do Experiential Marketing Campaigns?

How do you create an experience that lasts long in your consumers’ minds? Experiential marketing campaigns are, without doubt, a new way to boost event return of investment.  The tactic is engineered towards creating memorable experiences that also make a positive impact on your business. What is experiential marketing? Experiential marketing is a marketing strategy More >

Experiential Marketing Platform for Email Collection and Customer Engagement

What Is an Experiential Marketing Platform? The OnSpot Social experiential marketing platform is a marketing technology product which enables companies to manifest magical customer experiences while collecting critical customer data along the way.  If we are to believe the experts, and the experiential trends, we can infer that marketing is evolving into a more experiential More >

Why Retailers Need To Bring Experiential Marketing To Their Stores

Experiential marketing continues to be on everyone’s radar in 2018. Retail brands across the globe (79%) say they will execute more experiential programs this year compared to last year, and allocate more money into crafting personalized, creative retail experiences for their consumers. These experiences go beyond establishing retail brand loyalty and evoking a positive experience, More >

3 Ways Brands Can Use Experiential Marketing to Manifest Magical Customer Experiences

When it comes to brand-customer interactions, consumers are demanding more than convenience and great prices. Over the course of the past several years an increasing number of brands have been experimenting with experiential. Experiential marketing is all about creating emotional connections between brands and customers. Human emotions are a powerful foundational driver of human behavior, especially More >