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Customers no longer rely on what they see on television or social media to decide on whether to buy from a business or not! Experiential marketing creates a long-lasting effect and has more influence on future buying.Why does experiential hold so much value? Strategic planning and execution of experiential marketing require that you forget everything More >
Online giveaways may be too impersonal for you, and you are looking for fresh ideas on how to acquire new customers and engage with the existing ones at your retail store. Having giveaway game ideas tailored to the individual customer through a personalised experience will drive engagement and more importantly conversions. Local giveaways are great More >
Consumers are hard to please. The digital revolution has changed how consumers interact with brands. They want to be engaged at all sales points; they yearn for a unique brand experience. This explains why brands are after hosting immersive, live, and one of a kind campaigns. Experiential marketing can be confusing to brands looking forward More >
Marketing comes in all manner of shapes and sizes. However, digital marketing is not the only way to put a word out there about your services and products. One of the best ways to increase your brand visibility and loyalty is to have customer conversations offline. An experiential marketing campaign is usually a live event More >
There are so many ways each business can benefit from online quick surveys. Whether it is obtaining feedback or testing out a new product, surveys help you gain valuable insight. Email is one of the best channels to use when conducting surveys. Steps to creating an effective strategy to win responses Coming up with an More >
We live at a time when businesses and brands want to be more elaborate and do better. The most successful brands are not reliant on passive audiences; they mainly create fun experiences that initiate customer engagement through hands-on approaches that are meant to encourage them to be an active part of the brand. Experiential marketing More >
There is no doubt that the world has shifted to mobile. Marketing agencies have no choice but to use mobile apps on their daily basis. Any marketing agency may feel overwhelmed with operating on mobile. Even though, as you shall discover in this article, the best agency app boost several vital features that are a More >
Why are so many brands investing in experiential marketing campaigns? The stiff competition in the market has brands thinking outside the box day and night. Customers are now more than ever informed thanks to the several communication channels available. For this reason, as a brand, you will have to do better than your competitors so More >
Most businesses spend quite a lot of money in sponsoring adverts about their products and services. This is simply because they know the importance of cementing their relationship with both new and old customers. This article will shed more light on the importance of developing a customer engagement strategy so that you are able to More >
Coming up with effective ways to engage customers is the biggest nightmare of all time for most business. Fortunately, a text lets you reach them anytime and can prove to be one of the best forms of customer engagement software tools available. Research shows that about 94% of texts are read. Everyone has a messaging More >
Most brands are driven by Search Engine Optimization (SEO) tactics and have almost forgotten about creating a personal experience with their customers. Coming up with the best experiential marketing strategies is the first step towards creating an amazing experience for you and your customers. Experiential marketing explained Customer engagement is vital for any business that More >
Every. Single. Day. Customers are interacting with your employees. These employee-customer interactions manifest in different ways, from customer service calls to a customer’s request for directions to find a product in your retail store. Interactions can take different shapes and forms. Interwoven within every customer moment is your brand. What it stands for and your More >
Is there a way that businesses can improve their marketing and involve their customers? Customers are the heartbeat of any business. Selling your products and services to non- loyal customers is the fastest way to crumble. As a business, your main aim should not to generate leads, remember that unless the leads are motivated, they More >
How do you create an experience that lasts long in your consumers’ minds? Experiential marketing campaigns are, without doubt, a new way to boost event return of investment. Your tactic must be engineered towards creating memorable experiences that also make a positive impact on your business. What is experiential marketing? Experiential marketing is a marketing More >
What Is an Experiential Marketing Platform? The OnSpot Social experiential marketing platform is a marketing technology product which enables companies to manifest magical customer experiences while collecting critical customer data along the way. If we are to believe the experts, and the experiential trends, we can infer that marketing is evolving into a more experiential More >
Experiential marketing continues to be on everyone’s radar in 2018. Retail brands across the globe (79%) say they will execute more experiential programs this year compared to last year, and allocate more money into crafting personalized, creative retail experiences for their consumers. These experiences go beyond establishing retail brand loyalty and evoking a positive experience, More >
A shift has occurred in the market… Did you feel it? It was the beginning of a larger set of tremors caused by the movement of brands shifting to a more experiential mindset in order to create great customer experiences. This transition has been in progress for some time now, but the flow towards experiential More >
Experiential marketing ideas bring the customer in direct contact with a specific company or product. The more you interact with your customers, the more invested they are in your company. Using innovative and exciting ways to reach your customers is the best way to gain popularity in a society with a short attention span. Looking More >
When it comes to brand-customer interactions, consumers are demanding more than convenience and great prices. Over the course of the past several years an increasing number of brands have been experimenting with experiential. Experiential marketing is all about creating emotional connections between brands and customers. Human emotions are a powerful foundational driver of human behavior, especially More >
Experiential marketing makes an impact that can pay dividends to your brand for generations. Do you remember that trip you and your family took to Disney World? I’ll bet it was a pretty incredible vacation. If you think about it long enough I’ll be you can picture your kids faces when they met Micky Mouse. More >