How to Run a Retail Giveaway That Drives Customer Engagement
Online giveaways may be too impersonal for you, and you are looking for fresh ideas on how to acquire new customers and engage with the existing ones at your retail store. Having giveaway game ideas tailored to the individual customer through a personalised experience will drive engagement and more importantly conversions.
Local giveaways are great for business owners who may not be having too much time on their hands for online customer engagement. These types of giveaways are also cheaper; you will not have to worry about spending so much for shipping items to winners that might be living outside your business location.
OnSpot Social app is one of the best customer engagement apps in the market. It boasts several giveaway ideas to help you get started in a local giveaway to drive customer engagement.
We have discussed how you can run a local giveaway using the world’s most dedicated and reliable lead capture and customer engagement app, OnSpot Social app.
1. Have clear goals
You may not be able to achieve much without goals in place. Goals help you focus your efforts on specific aspects to prevent confusion. With clear goals, you will also be able to evaluate your results in the end.
Lead capture: Giveaways will help you collect customer information seamlessly. You will be able to build your email list by giving something in exchange. OnSpot Social app lets you grow your email list anywhere as you interact with your customers. Additionally, the app will let you run a contest to give away prizes to your new email leads who will add themselves to your email address list through the app’s email software.
Engage customers: You can leverage contests to show your existing customers how much you appreciate them. Remember, the ideal giveaway can re-engagee current customers and increase loyalty.
OnSpot Social app lets you use an iPad to engage customers and create unforgettable customer experiences in your retail store. You can host digital contests and gaming to entertain your visitors at your store.
2. Decide on the prize
You cannot run a giveaway without a prize. The award that you give to your customers should not only be appealing and exciting but also hold relevance to your brand.
It is not advisable that you give items that are highly needed but not relevant to your brand. For instance, you should never award an iPad when you run a beauty store, and a relevant giveaway could be a makeup kit.
- Offering the right price ensures that you can capture the right leads and engage with the right customers.
Some of the giveaway ideas include; limited edition products, everyday items with your brand on them, gift cards, coupons, and more depending on the type of retail business you run.
3. Determine Your giveaway’s mechanics
After deciding which prize to give, you will have to determine how to implement the giveaway. Here is what you need to look into:
Sweepstakes- Sweepstakes requires that the participants submit their information through a raffle ticket to be entered into the contest. They provide a low barrier to entry and allow you to collect data so quickly.
Joint giveaways: You may decide to team up with other businesses in the industry when you run a giveaway. You and the other company can contribute your products to create a fantastic prize to give to the winners. This will also help you cut on marketing costs.
Part of the giveaway challenge is to determine the barrier entry. How people can participate in the contest will depend on the goals you set at the beginning. For customer engagement, you will have to set a low barrier entry to have as many people as possible.
The type of barrier to entry will depend on your prize. If your award is of high value and appealing, you can set a high barrier to entry. The main aim should be to make it as reasonable as possible.
You will also have to determine how to pick the contest winner. You may decide to select a winner or judge entries based on quality randomly. Whatever that you choose, it is important that you communicate that earlier enough to avoid confusion
4. Run the contest
There is no doubt that your customers will be willing to try their hand in the contest that you host. It is, therefore, important that you make it worthwhile.
5. Announce your winner
The contests winner should never be just announced; they should also be celebrated. It is necessary to put a lot of effort into this to make them feel special and attract more people to take part in the contest in the future.
You may choose to celebrate them with photo sessions. OnSpot Social app features an incredible photo capture screen that you can use. The app also lets you share any fantastic moments with your social media followers in real-time.
6. Evaluate the results
Measuring your results will give you an idea about where you are at when it comes to your marketing game. How well did the contests perform?
You will not be able to evaluate your results without factoring in the goals that you set at the beginning. Carefully evaluate your results to see if you got what you wanted.
Summary of the giveaway ideas for retailers
- Offer a gift for customers that refer new customers to those purchases on item in-store.
- Give a discount to any customer that refers to a new customer that purchases on an item in-store.
- Build a fun game for people to play while browsing the store
- Give a prize at the door to every customer who gets into your retail store.
- Hold a raffle where the customers can submit a ticket to win a prize
- Occasionally host a trivia or invite customers to answer a trivia question for a free bonus or a discount off an item.
Setting up a giveaway to capture leads and engage customers is not easy. It is only fair to your business that you make the most out of the information that you gather into valuable use. Your participants should be added to your email list so that you can instantly notify them of new products, events, future contests, and more.