Traditionally, when a sales rep is having a conversation with a customer, such as a pharmaceutical rep with a doctor, the rep has a bunch of printed marketing materials that she can leave with the customer after that conversation. Reps use this collateral, also known as a “leave behind,” so that the customer can continue More >
What’s black and white and read all over? No, not a newspaper (who reads those anymore?). It’s your business SMS—if you have the right SMS marketing software to get the job done. We’ve covered before how using mobile business SMS can increase sales, improve customer engagement, and drive conversions. With its reputation for open rates as More >
Picture this familiar scenario. You wake up on Monday morning and check your email, only to find that your inbox has tens (or hundreds!) of unread messages. How many of these emails do you open, and how many go straight to the “junk” folder? Now let’s think of a different scenario. You hear a “ping” More >