Maximizing Lead Generation at Trade Shows: The Benefits of Using a Lead Retrieval App
Say goodbye to manual lead retrievals and hello to a digital app that’ll make the process so much easier! An amazing lead retrieval app can help you collect and manage leads faster, more efficiently, and with minimal effort. This is because it allows you to easily capture data onsite by inputting the leads digitally. Leads are then automatically stored in a secure database. Additionally, you can use it to track leads in real-time and see which ones are the most promising. Perfect for follow-up opportunities! Plus, this will reduce your workload, save time and eliminate the stress associated with manual lead retrieval processes. But, what exactly is a lead retrieval app? And, what types of features does it offer? In this blog post, we’ll explore the ins and outs of lead retrieval. Further, we’ll help you understand how it works and why it’s important for your event.
What is Lead Retrieval?
Lead retrieval is the process of collecting contact information from potential customers who attend your trade show booth. This information can include contacts’ names, email addresses, phone numbers, or other data points depending on the lead retrieval system used. By capturing this data during the event itself, marketers are able to track leads more effectively. Further, the leads can be used to develop deeper relationships with customers after the event has concluded.
How Does Lead Retrieval Work?
Lead retrieval apps typically use a combination of hardware and software components to capture visitor contact data. Our lead retrieval app collects email addresses on a phone or tablet. Devices can be mounted on a stand or handed to customers to have them input their data themselves. Then, this data is stored securely in the cloud, ensuring that all notes are accessible and easily searchable. Additionally, lead retrieval apps offer additional features such as surveys or gamification elements. These features are used to track engagement with your attendees and provide deeper insight into their interests.
Overall, lead retrieval apps are an invaluable tool for any marketer or event manager looking to capture customer data. From measuring the success of your event to providing insights and feedback from attendees, lead retrieval is a great way to track and store contact information quickly and accurately.
Where to Use a Lead Retrieval App?
Lead retrieval apps are used primarily at trade shows, exhibitions and conferences. By having lead retrieval technology in place, event organizers can track who visited their booth and what kind of conversations were had. This data is incredibly valuable for marketers as it allows them to analyze the success of the event and better understand how attendees interacted with their products or services. Additionally, lead retrieval apps can be used to track conversions and follow up on leads post-event.
For example, you may use the data captured by a lead retrieval app to send personalized emails, automated follow up texts, or conduct surveys with customers who visited your booth. This data can help build deeper relationships between brands and their target audience, allowing them to know more about their customers and ultimately improve their products.
Lead retrieval apps are also incredibly useful for anyone who wants to save time on lead collection during a trade show, exhibition, conference or at any event or retail store.
What are Some Features & Benefits (Using OnSpot Social)?
Email List Building
Use the best email collection app on the market to grow your email list anywhere you interact with your target audience.
Seamlessly incorporate your branding directly into your digital signage using iPads and tablets. Add your logo, brand colors, font style, custom background designs, and more.
Offline Email List Building
No wifi? No problem. Collect email leads offline and your data will automatically sync with the database the next time you have an internet connection.
Automated Text & Email
Instantly send marketing emails with links to digital coupons, or sales materials to convert new email leads into customers.
Giveaway & Sweepstakes
Encourage email address sign up by running a contest to giveaway prizes to new email leads who add themselves to your email address list through OnSpot Social’s email software.
View a list of all our features and benefits here!
5 Ways to Use Lead Retrieval for Business Growth
- Increased Lead Generation: A lead retrieval app can help businesses collect more leads at trade shows, increasing the pool of potential customers and clients to follow up with.
- Improved Follow-Up: By quickly and easily collecting contact information at the trade show, businesses can follow up with leads in a timely manner, increasing the chances of converting them into paying customers.
- Enhanced Performance Tracking: A lead retrieval app can provide valuable insights into which tactics are most effective at generating leads, allowing businesses to fine-tune their approach and maximize their return on investment at future trade shows.
- Improved Customer Satisfaction: By following up with leads in a timely and organized manner, businesses can provide better customer service and improve overall customer satisfaction.
- Higher Conversion Rates: With a lead retrieval app, businesses can efficiently collect and follow up with leads, ultimately resulting in higher conversion rates and increased revenue.
Security Measures to Consider
Lead retrieval apps are designed with security in mind and feature a range of measures to ensure that all data is kept secure. At a minimum, lead retrieval apps should encrypt data using TLS/SSL protocols and use two-factor authentication for logging into the app. Additionally, lead retrieval apps should be compliant with industry standards such as GDPR or HIPAA to ensure that customer data is protected.
Another important thing to consider is how long the company stores your data after an event ends. Some companies keep it indefinitely while others delete it within a certain amount of time (e.g., 30 days). In addition, make sure you understand who has access to your data. How many people have access? What type of control do you have over who can view or modify it? Also, be sure that any third-party vendors used by the company adhere to similar security standards (e.g., encryption).
How Much Does it Cost?
The cost of lead retrieval apps vary depending on the features and tools needed. Try OnSpot Social for FREE today. Get access to our 14-Day FREE trial that includes full access to all features to be used on one device.
Don’t want to provide a credit card for the free trial? No problem! Begin your FREE trial today WITHOUT a credit card required.
Lead retrieval apps are invaluable tools for capturing customer data quickly, securely and efficiently. OnSpot Social provides a comprehensive lead retrieval solution. Features include email list building, automated text & email, and giveaways & sweepstakes. Get access to our 14-Day FREE trial today without a credit card required. Try it out now and see what OnSpot Social can do for your business!