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The New OnSpot Social Has Arrived!

We are excited to announce that OnSpot Social 3.0 is now available!  Over the last year, our programming team and user-experience group have been tirelessly working together to completely rewrite the OnSpot Social app from the ground up! This new release includes some of our clients’ top requests including a “pick-a-winner” feature as well as the More >

Top 2017 Marketing Conferences To Book Today

Are you a newcomer to the field of digital marketing looking to gain some insight into the industry? Maybe you’re a veteran who is interested in taking your company to the next level. A marketing conference is a great way to accomplish either of these. There are an abundance of digital marketing conferences to choose More >

Top 7 Email Marketing Trends for 2016

In 2016 email marketing is stronger than ever. It’s of vital importance for delivering new promotions, connecting with your customers and clients, and pushing out new forms of content. Even with the growing use of chat systems and social media, email is still one of the biggest components of developing a marketing strategy that drives More >

Top 10 Social Media Marketing Trends for 2016

Each year, the social media marketing trends change. As new developments come into play, platforms become more or less popular, and users engage in different ways.  It isn’t adequate to stick to the same social media strategy year after year. The year 2016 is no different. If you’re looking to revolutionize your social media strategy More >

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

4 Ways to Attract Customers to your Retail Store

There’s no business like the retail business, until you hit a slump.  Sales can be soaring one minute and sagging the next.  If your business is in need of a sales boost, check out these four ways to draw customers to your retail store. Make a Great First Impression. It is reported that as many More >

Catch Me If You Can: Marketing to Millennials

Here’s what we know from the statistics that are out there, via reliable sources: There are 76 million millennials (born between 1981 and 2000) in the U.S. That is 27% of the total population.  13.63% of  millennials say they stay updated on brands through social networks; 51% report that social opinions influence their purchase decisions; More >

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Capture Emails with an iPad

Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience. More >

Three Ways Churches Can Use OnSpot Social

iPads and other tablets are being used in all styles of businesses and organizations. Whether it is a non-profit, for profit, government organization or a church, a sign-up and data collection app could be very useful. Let’s use a church as an example and all the ways they could benefit from an iPad sign-up app. More >

5 Tips for Building a Quality Email List

When it comes to generating a regular stream of income online, there is no source as reliable as a solidly built email list.  A couple benefits of a building a quality email list are: The beauty of a properly functioning email list is that it provides the list owner with the opportunity to get repeat More >

Technology is Changing Retail

It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail.  A few years ago retailers starting adding wifi networks to their stores, then some More >

The Future of Email Marketing: 5 Trends for 2015

Like many Internet marketing techniques, email marketing experiences fluctuations in trends that change every year. These changes are driven by customer characteristics, marketing techniques that are currently trending and other factors. Quality content should be at the core of every marketing campaign. Regardless of the type of business you own, you must provide your customer More >

OnSpot Social & Mailchimp, A Match Made In Heaven

With our newest release in iTunes, we are happy to announce our latest integration with Mailchimp and their popular email marketing service. Once you are logged in to your OnSpot Social account, you can easily integrate your Mailchimp account to have your collected emails and data, transferred to a specific Mailchimp subscriber list. This eliminates More >

Setup WiFi For Your Business

It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >

How Mobile Marketing Can Improve Your Business

No matter what size company you run, mobile marketing MUST be a part of your overall marketing strategy. The data is staggering as to how much information is consumed via mobile devices as well as how much time is spent on tablets and smart phones. If you don’t have a mobile presence, you’re doing your More >

5 Ways Teachers and Schools Can Use a Data Collection App

There’s an app for everything. In the education world, many mobile apps can give teachers and educators a great advantage in their field. These apps can enhance lesson plans and encourage teachers, give them new ideas for learning integration and organize complex academic scheduling. Let’s look at five ways that a data collection app can More >

How To Get More Twitter Followers App

When it comes to social media marketing for business, Twitter ranks up there with Facebook as one of the top social media marketing tools businesses use in a variety of ways. Twitter is a great marketing channel for businesses to use for connecting with their target audience. That said, far too often companies don’t have More >

Dave Sutton's Take On Using The iPad For Marketing

In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >

Hotels Use Tablets for Enhancing Guest Experiences

Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >

Using Digital Signage At Airports

There is a new digital media experience created at LAX’s Tom Bradley International Terminal that entertains and engages people in the highly populated airport. Using digital signage at airports is a trend that a lot of airports are beginning to pick up. As David Saleme put it, “recent trends in airport terminal digital displays have More >

Run Ads On Digital Signage In-Store

Is your business constantly looking for innovative ways to advertise your products and services? Traditional advertising normally has two primary goals, drive customers to your store and entice them to make a purchase. Some forms of advertising cost more than others. Some forms of advertising work better than others in terms of achieving one or More >

Top Tablet Enclosures For Digital Signage

As we move into another new year, 2014 seems to be destined to become the year of the tablet for business. All signs are pointing to a big year for in-store tablet marketing, and for that, businesses need tablet enclosures. Being that we have a huge announcement coming up here in the next week or More >

5 Creative Ways to Use Tablets for Holiday Marketing

Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >

Forbes Predicts iPads Will Transform Marketing

Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >

Is the iPad Worth Buying For My Business?

As time goes by costs for new technologies like Apple’s iPad go down. It’s just the way economics work. The more successful a product is, the more competition will come in for a piece of the market. Competition keeps prices down (among other things). That said, when it comes to the iPad, some business owners More >

How Long Can I Leave An iPad Running In My Store?

With the release of Apple’s latest software iOS7, it is becoming more and more evident that a big trend is heading our way in terms of how businesses use iPads. The iPad has provided businesses with an amazing tool for displaying engaging digital content to consumers while in their store, at an event, etc. Apple’s More >

Collect Customer Data In Your Retail Store With An iPad

Collecting customer data is something that almost every business on the planet does. Collecting customer data is definitely part of marketing strategies that EVERY business can benefit from. Learning more about your customers and prospects purchasing habits, needs, likes, and dislikes can provide important information and context when it comes to making strategic decisions for More >

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