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One of the most critical aspects of the sales process is finding new leads. Whether a small operation or large corporation, acquiring new clients/customers is needed for survival. These days there are 2 ways to go about obtaining these leads. The first method commonly used it creating web forms on webpages and smart forms within More >
Trade Shows and Conventions can be great marketing channels for both B2B and B2C businesses. Purchasing booth space at the top trade shows within your industry basically guarantees that your product or service will be seen by thousands of high quality prospects. That said, the goal for any business who purchases booth space at a More >
When it comes to using iPads in stores, at events, at stadiums, etc. success hinges on your ability to get your staff on board with your new marketing strategy. Many people have a misconception that the integration of technology into the brick-and-mortar business means job cuts. That absolutely does not have to be the case. More >
Tis’ the season for extended shopping hours, a surge of customers, long lines, and merchandise flying off the shelves. Although your business’s sales numbers are usually up for the holidays, they typically drop off to normal levels soon after the gift-buying season ends. As this has always been the norm, it seems most retail business More >
I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >
We are pleased to announce that OnSpot Social is now fully integrated with the AWeber email marketing platform. AWeber users are able to quickly link their account directly to OnSpot Social. Once setup, email addresses and contact information collected through the OnSpot Social iPad app will automatically feed into the selected AWeber subscriber list. When More >
As companies look to reach their targets using methods outside of the traditional marketing channels, many businesses are turning to event marketing. In today’s cut-throat business world, placing ads in the newspaper or purchasing a small banner ad on a hot website does nothing to put your company ahead of competitors. Event marketing brings your More >
Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >
An an effort to continue tablet domination, Apple officially announced the iPad Mini. Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad. Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular. Will this tablet take the More >
Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page. A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes. The 3-D table tent may attract more More >
The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >
Do you regularly attend trade shows or conventions and need an easy, effective way to collect email addresses and data from attendees? OnSpot Social is a low-priced iPad app created primarily for this purpose. Our trade show iPad app was designed to provide business owners with a variety of collection options while keeping the user More >
Do you own, or work for, a marketing agency? As an owner of a small marketing agency myself, I know that I’m always looking for an edge for my clients. I am constantly researching the latest marketing tool to see if it makes sense for my clients. Most of my clients share a similar goal, More >
Are you using Facebook and Twitter to communicate with customers of your restaurant? Social Media has opened the door for personal one-on-one communication between businesses and consumers. Many restaurant owners are using social media and e-mail marketing to let diners know about upcoming specials, new menu items, restaurant events, and much more. Consumers find this More >
For those who missed the news, Apple officially announced the coming of the new iPhone 5 to an eagerly awaiting public on September 12th. As the iPhone 4S was merely an upgraded iPhone 4, it’s been awhile since a major update to the iconic phone was made. Consumers have been craving some major new features. More >
18 months ago OnSpot Social was merely an idea. A few guys got together to talk about future technology trends when an idea hit them… iPad is changing every single industry on the planet. It’s only a matter of time before companies start leveraging iPad as a marketing tool. Now combine that with a trend More >
A major obstacle with getting people to Like your business’s Facebook page is the fact that it’s difficult to find many businesses through the Facebook search feature. The classic phrase “Find Us On Facebook” doesn’t imply finding the company will be a challenge or time consuming. The truth of the matter is that it is More >
Capturing email addresses on iPad and other contact information such as mobile numbers and mailing addresses seems pretty straight forward right? If you have the right app, then the answer is yes. After you have decided it makes sense for your business to capture email addresses with an iPad, we suggest you consider the below. More >
If you’re a brick and mortar store owner in today’s world, you know all too well the challenge of competing against e-commerce websites. With much less overhead and an international reach, online based stores are often able to undercut the pricing of location based retail stores. Because of this retail companies of all sizes, even More >
Today there are apps designed for just about any and every task out there. If you’re a business owner, there is an abundance of productivity iPad apps that can help streamline your operations to save time and money. When it comes to marketing, there is one app in particular that can be used to significantly More >
Since the launch of OnSpot Social a lot of prospective customers have been asking us how is the app working for other businesses. The other question we get a lot is, “what types of businesses are using OnSpot Social successfully”. We have been replying to these folks individually and figured it makes sense to write More >
Like Us On Facebook signs and Facebook Like posters are everywhere. From store fronts to billboards to in-store flyers, they have become part of the developed world’s landscape. With strong ties to the social media marketing industry, we are often asked how effective a static Facebook sign is? The answer to this question varies. A More >
Who would have thought when cells phones originally came out that they would one day be a major marketing channel? Well it’s happened. Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing). As today’s mobile phones are basically personal computers that consumers have with More >
What started as a brainstorming session to improve upon our Facebook Likes collection process ended in a full blow app upgrade packed full of new features. OnSpot Social has been available in the App Store for about 2 months now, so putting out a new version with this many new features wasn’t really in the More >
Who doesn’t want to be connected with their favorite bands and musicians? Musicians have it much easier than a lot of other businesses when it comes to being able to build a high quality, large online community of fans. I’d venture to say that 99% of fans want to be connected online with their favorite More >
Whether you’re using OnSpot Social + iPad in-store or any other form of marketing, it is ABSOLUTELY CRITICAL to have a strong Call-to-Action in your marketing message. A marketing piece with no call-to-action is simply an awareness tactic. If you want real results, you MUST ask your audience to take action on something. With OnSpot More >
It’s always a challenge for bar & restaurant owners to “out-do” their competition. Creating a new happy hour special or appetizer combo platter may increase sales, but to what extent? Hosting special events at your establishment, such as trivia night or live music also help to bring the crowds in. The problem though with the More >
Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >
It’s a problem most business owners experience. You run a big sale, holiday event, or annual promotion and experience an influx of new customers. It’s great while it lasts, but then you notice you don’t ever see those new customers again. Without building a repeat customer base, businesses begin to rely heavily on major sales More >
Social Media has exploded on the sports scene over the past 2 years or so. More and more professional athletes and sports teams are using social media on a daily basis to communicate with fans. Sports teams have an advantage over other businesses in that almost 100% of their fans would absolutely LOVE to be More >
In today’s world, there are more marketing channels and places to advertise than ever before. Between online banner ads, sponsored blogs, Google AdWords, Facebook Ads, sponsored Tweets, magazines, newspapers, and even the sides of buses – the list of where to allocate your marketing/advertising budget goes on and on. Although many of these newer options More >
Do you speak at a lot of live events, either as part of your job description or because you’re kind of a big deal and people want to hear from you? Live speaking events are a great venue for collecting social media connections and e-mail addresses from your target audience. Think about it. If you’re More >
To many business owners, a consumer’s email address is gold when it comes to online marketing. Facebook & Twitter followers are great and provide a nice two-way communication channel with customers. However, when a consumer subscribes to your email list, you now have a guaranteed way for these consumers to receive your message, which isn’t More >
One of our most recent customers purchased an annual subscription for OnSpot Social. They are planning on using the iPad app for In-Store Marketing in order to convert shoppers into online connections. That said, our customer decided to purchase a subscription for OnSpot Social when they did because they had a big event that they More >
It’s a challenge to make it through a single day without seeing a Like Us On Facebook poster or flyer in a business around town. Even more repetitive is seeing this phrase on every other magazine ad or TV commercial. The key to marketing success is creativity. By placing a Facebook Like sign at your More >
Since Facebook’s recent IPO on May 18th, the stock price has overall declined. As of June 6th the stock was trading at 26.81, down over 40% from its initial opening price of 42.05 . Is this a sign that the almighty Facebook is fallible? A beginning to an end? Not so fast we say. IPO More >
OnSpot Social is an iPad app designed to help business owners convert in-store customers into online connections. By converting shoppers into online connections businesses now have the ability to market to those shoppers in the future through social media and email. In 2012 most business owners know how cost effective and valuable social media marketing More >
Have you been to Kohl’s lately? They have a tear-off pad that customers can fill in their e-mail address in order to save $5 on a future purchase and begin receiving e-mail newsletters from Kohl’s. Great strategy, huh? Yes, but the process can be simplified by using OnSpot Social. By collecting email with paper and More >
Are you collecting customer email addresses on a piece of paper next to your cash register? Ugh. How inconvenient is that?! Not only do you have to decipher your customers’ awful handwriting, but after a long day or long week you have to sit at your computer and enter your new email addresses into your More >
Yesterday OnSpot Social released a new mobile application (app) for the Apple iPad® which allows business owners to grow their online community by converting in-store shoppers into Facebook Likes, Twitter Followers, & Email Subscribers. This new In-Store Marketing tool is the solution to the age-old social media questions, “How can I get more Facebook Likes More >
With the In-Store iPad Revolution coming to businesses across the globe, it opens up the possibility for running creative contests in-store. These marketing contests can be designed to build relationships with customers, sell products and services, AND ALSO for collecting social media connections and e-mail addresses. Consumers love winning “things” and are willing to participate More >
OnSpot Social is an iPad app that allows business owners to collect Facebook Likes, Twitter Followers, & Customer Email Addresses in their store. With technologies like WiFi and iPad, In-Store Marketing has been digitized. For the first time since the advent of the internet, business owners now have an efficient way of converting in-store shoppers More >
When doing a quick search on “use iPad in my store” I found that there still isn’t a lot of information out there about businesses using iPad in their retail store to engage customers. Most of what I find has to do with businesses using iPad as a Productivity Tool, as opposed to, a Marketing More >
OnSpot Social is an iPad app designed specifically for collecting email addresses and contact information from visitors at trade show booths, conferences, retail stores, and restaurants. If you’re a regular attendee of trade shows & conferences you know the scene, it’s a constant battle to “out do” the other vendors. Businesses continually spend more More >
How many stores do you go into these days where you see that sign in the window or at the cash register… you know the one, the one with the Facebook logo that says, “‘Like’ us on Facebook”? For a while it was a great strategy. In fact, I even recommended it to clients of More >
Until recently, there was a limited number of methods to communicate a message to customers visiting your business. Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall. Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >
Let’s break down the costs for using OnSpot Social to increase your social media connections and expand your e-mail marketing list. Some businesses spend anywhere from a few hundred dollars per month to a few thousand dollars per month on social media marketing. Usually one of their goals is to increase their social media connections More >
Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank? The solution to this question is usually a combination of online marketing and traditional marketing tactics. However, employing these two methods can often be time consuming and still somewhat More >
This day in age it’s difficult to make it through a day or two without hearing the word “app.” Businesses especially are getting caught up in the craze, many running out and spending thousands on their own custom designed app. Thinking an app for your business will move you into the “trendy” or “innovative” status More >
We already know the impact that iPad has made on many industries, from Education to Travel and even Medicine. It seems like every day people are coming up with new ways to take advantage of the iPad. It makes sense too, as the iPad is a revolutionary product. It packs almost as big a punch More >