Capture Email Addresses & Contact Information On IPad

Capturing email addresses on iPad and other contact information such as mobile numbers and mailing addresses seems pretty straight forward right?  If you have the right app, then the answer is yes.  After you have decided it makes sense for your business to capture email addresses with an iPad, we suggest you consider the below.  With the right app installed, correct iPad placement, and appropriate messaging, your business will be well positioned to significantly grow its email subscriber list.

Choose An Email Capture iPad App That Stores Email Addresses Remotely

First, it is not recommended to choose an iPad app that only stores email addresses locally on the device.  In the case of a lost or stolen iPad, all of your valuable email addresses captured will not be able to be salvaged.  Be on the safe side and choose an app that remotely saves the information to a cloud based database.

Ensure The Valuable Data You Collect Is Encrypted

Look for an app, such as OnSpot Social, that encrypts the data you collect before storage.  These days, one can never be too cautious when it comes to protecting consumer data and confidential information.  Hackers and spammers scour the internet and personal computers looking for any information that can be sold for a profit.  Additionally, the OnSpot Social app expressly states to users that their information will not be sold or given to third parties.

A Simple User Interface Is Necessary

Also important is to choose an iPad app with a simple, easy-to-use interface.  Consumers are already doing you a favor by giving you their contact information.  Make the process as fast and uncomplicated as possible.

Full Screen Messaging Capabilities Are Key

lead capture banner blog post

A static screen with an email signup form does little to attract consumers to your iPad.  Utilizing an app that has the capability to create full screen animated messages does much to draw the attention of passersby.

Effective Messaging / Incentive To Connect

With the prevalence of spam these days, people are weary to submit their email addresses and contact information to any company.  Use an app with full screen messaging and promote a contest or incentive to connect.  An example of an enticing message would be “Subscribe to Our Monthly Newsletter For a Chance to Win a $50 Gift Certificate.”

Location Makes The Difference

After selecting an app and setting up a message, you must decide where to display the iPad within your business.  With trade shows and conventions almost anywhere will work.  However to be most effective within a retail/restaurant environment, we advise setting up the iPad in a high traffic, visible location.  Areas where people gather or wait around are also ideal.