Use iPad To Capture Email Addresses At Trade Shows & Conferences
OnSpot Social is an iPad app designed specifically for collecting email addresses and contact information from visitors at trade show booths, conferences, retail stores, and restaurants.
If you’re a regular attendee of trade shows & conferences you know the scene, it’s a constant battle to “out do” the other vendors. Businesses continually spend more on getting bigger, flashier banners and extravagant giveaways (aka Swag). True, these tactics usually do draw the crowds to your booth. However, once there, what is done to further engage the booth visitor and ultimately get their contact information? A contest? Drawing? Traditional paper & pen email contact form?
As we have entered the “digital age,” it makes sense to employ technology to solve problems. Many are finding that displaying an iPad at a trade show booth equipped with an email collecting App makes life much easier. Although this method may cost more up front than other traditional approaches, the time it saves businesses in the long-run usually makes it a wise financial decision. Additionally, more email addresses are generally collected with this method as opposed to a pen & paper sign up that often goes unnoticed.
We recently spoke with the Marketing & Sales division of Jzanus Consulting that has been successfully using the OnSpot Social iPad App at trade shows in the New York Metropolitan Area. They observed the following benefits when using an iPad to collect email addresses at recent events.
Attract & Engage Visitors – Jzanus noted that the animated digital sign feature of the email collecting app caught the attention of trade show attendees. Visitors would usually come over to check out the iPad, at which time they were able to engage the visitor. Jzanus had preloaded the details of a $100 free gift card contest into the App that was displayed in full screen animated text on the iPad.
Increase Number of Email Addresses Collected – By attracting more people to their booth with the iPad kiosk and full screen digital sign, Jzanus was able to collect more email addresses and contact information than they typically had in the past. They noted that visitors appeared to enjoy interacting with the iPad and loved how easy OnSpot Social was to use.
Save Time – Usually after a convention, a long list of email addresses and/or business card contact information needs to be inputted into their contact management database. As all email addresses collected by OnSpot Social can be securely downloaded instantly through your web account, this process took seconds instead of hours.