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While the world begins to unfurl from quarantine and businesses open shop, brick and mortar stores may be struggling to keep sales afloat under less-than-normal conditions. Business during a pandemic for retail stores and restaurants is far from the ordinary. Luckily, there are options available that may stabilize the bottom line while keeping employees safe. Ways More >
There are two major truths in retail. The first is that a lot of effort and marketing dollars go into driving foot traffic to a store. The second is that real estate is expensive, and retailers can’t afford for people to leave without buying something. Especially in our digital, short-attention-span age, in-store engagement is critical More >
Pharma Brands Strategy: Enrol patients through the pharma brands into their adherence programs to keep them on therapy Tactical plan: Digital media – display banners on targeted websites – CHECK BRC cards stuffed with the product at the pharmacy – CHECK Email reminders to take medication as prescribed – CHECK That felt comfortable. And quick. More >
When it comes to a company’s retail marketing strategy, most successful businesses are continually refining that strategy, searching for new and innovative initiatives that they can add to their retail marketing strategy, as well as, removing any strategies that are not providing enough return-on-investment. A process that a lot of companies employ is to start More >
Beacons are small, often inexpensive devices that enable accurate proximity marketing within and around retail locations. Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 50 meters. But who uses beacons and how beneficial are they to retail store locations? The infographic below answers these and other questions about beacon technology.
Like all marketing technology, the OnSpot Social app is constantly evolving—putting you in more control of the user experience. The latest update to the app gives you additional options regarding both the Thank You Message and the Disclaimer Statement in your iPad marketing interactions. Oh, and there’s confetti. So, read on… Make it Your Own To More >
Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >
It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail. A few years ago retailers starting adding wifi networks to their stores, then some More >
It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >
In the US today there is an increasing trend in the health food department. As people become aware of the side effects of microwaved and processed foods, the upturn has been to organic markets and natural health food stores. With social media such as Pinterest and Instagram making a huge turnaround in health food preparation, More >
With the introduction of the smart phone, the way we used to do business has changed forever. This can be daunting, but using this technology will ultimately help businesses emerge from the rubble with new and inventive ways of reaching customers. A perfect example of this is the mobile survey. Here are five reasons you More >
Is your business constantly looking for innovative ways to advertise your products and services? Traditional advertising normally has two primary goals, drive customers to your store and entice them to make a purchase. Some forms of advertising cost more than others. Some forms of advertising work better than others in terms of achieving one or More >
When the recession of 2008 hit, many companies had to find new ways of appealing to their audience, especially the retail industry, as consumers didn’t have as much discretionary income as they once did. As a result, this created a completely new kind of consumer needs; however, many companies could not afford to lower prices More >
In recent years, it’s no secret that social media is one of today’s most effective marketing tools for businesses, both small and large. In fact, if your business is not yet using Facebook, Twitter, Google+ or at least one major social network, you are certainly losing out on valuable connections that could take your business More >
Whether you own a small business with a storefront or rent a kiosk in your local mall, you are a modern day consumer as well, and as a consumer, you’ve likely been asked to sign up for a particular business’ newsletter, requested to “like” a business on Facebook, etc. And, in most cases, you are More >
The biggest challenge that business owners face when it comes to social media marketing, is finding the time and/or budget to continually grow their Facebook community. Getting more Facebook Likes is probably the number one goal for almost every business using social media marketing to connect with, and engage, their prospects and customers. Up until More >
Setting-up your iPad to work with OnSpot Social is fast and simple and allows you to optimize your Onspot experience. For example, you can disable the home button and even change the keyboard to function in a different language (other than English). Just follow the tips below and you’ll be up and running and making More >
One of the most common misconceptions about social media strategies is that only the most popular brands and largest enterprise organizations are able to afford success. Many believe this to be true because many of us are under the impression that larger businesses have unlimited resources and the connections and financial freedom to execute on More >
The history of Marketing can be traced back to the need for business owners to capture and maintain the attention of customers and prospects in order to sell them products and services. The longer you can keep a consumers’ attention the more likely you are to sell them something. As Marketing has evolved, mostly through More >
Social media is now more important than ever for any business. When we look at the core of SEO, there are three main elements to consider: popularity, relevance and authority. Without a doubt, social media can be the fastest way to increase the popularity aspect of SEO. This is due to the fact that social More >
To date, most Facebook Page promotion occurs online. To increase Facebook Followings, companies often cram their websites full of Like buttons and links to their Facebook Pages. Others take it a step further by running paid Facebook Ads to increase their Likes. A few place QR codes linked to their Facebook Page in a store More >
When it comes to using iPads in stores, at events, at stadiums, etc. success hinges on your ability to get your staff on board with your new marketing strategy. Many people have a misconception that the integration of technology into the brick-and-mortar business means job cuts. That absolutely does not have to be the case. More >
Tis’ the season for extended shopping hours, a surge of customers, long lines, and merchandise flying off the shelves. Although your business’s sales numbers are usually up for the holidays, they typically drop off to normal levels soon after the gift-buying season ends. As this has always been the norm, it seems most retail business More >
I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >
Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >
Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page. A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes. The 3-D table tent may attract more More >
The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >
For those who missed the news, Apple officially announced the coming of the new iPhone 5 to an eagerly awaiting public on September 12th. As the iPhone 4S was merely an upgraded iPhone 4, it’s been awhile since a major update to the iconic phone was made. Consumers have been craving some major new features. More >
A major obstacle with getting people to Like your business’s Facebook page is the fact that it’s difficult to find many businesses through the Facebook search feature. The classic phrase “Find Us On Facebook” doesn’t imply finding the company will be a challenge or time consuming. The truth of the matter is that it is More >
If you’re a brick and mortar store owner in today’s world, you know all too well the challenge of competing against e-commerce websites. With much less overhead and an international reach, online based stores are often able to undercut the pricing of location based retail stores. Because of this retail companies of all sizes, even More >
Since the launch of OnSpot Social a lot of prospective customers have been asking us how is the app working for other businesses. The other question we get a lot is, “what types of businesses are using OnSpot Social successfully”. We have been replying to these folks individually and figured it makes sense to write More >
Like Us On Facebook signs and Facebook Like posters are everywhere. From store fronts to billboards to in-store flyers, they have become part of the developed world’s landscape. With strong ties to the social media marketing industry, we are often asked how effective a static Facebook sign is? The answer to this question varies. A More >
Who would have thought when cells phones originally came out that they would one day be a major marketing channel? Well it’s happened. Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing). As today’s mobile phones are basically personal computers that consumers have with More >
Whether you’re using OnSpot Social + iPad in-store or any other form of marketing, it is ABSOLUTELY CRITICAL to have a strong Call-to-Action in your marketing message. A marketing piece with no call-to-action is simply an awareness tactic. If you want real results, you MUST ask your audience to take action on something. With OnSpot More >
Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >
It’s a problem most business owners experience. You run a big sale, holiday event, or annual promotion and experience an influx of new customers. It’s great while it lasts, but then you notice you don’t ever see those new customers again. Without building a repeat customer base, businesses begin to rely heavily on major sales More >
In today’s world, there are more marketing channels and places to advertise than ever before. Between online banner ads, sponsored blogs, Google AdWords, Facebook Ads, sponsored Tweets, magazines, newspapers, and even the sides of buses – the list of where to allocate your marketing/advertising budget goes on and on. Although many of these newer options More >
It’s a challenge to make it through a single day without seeing a Like Us On Facebook poster or flyer in a business around town. Even more repetitive is seeing this phrase on every other magazine ad or TV commercial. The key to marketing success is creativity. By placing a Facebook Like sign at your More >
Have you been to Kohl’s lately? They have a tear-off pad that customers can fill in their e-mail address in order to save $5 on a future purchase and begin receiving e-mail newsletters from Kohl’s. Great strategy, huh? Yes, but the process can be simplified by using OnSpot Social. By collecting email with paper and More >
Are you collecting customer email addresses on a piece of paper next to your cash register? Ugh. How inconvenient is that?! Not only do you have to decipher your customers’ awful handwriting, but after a long day or long week you have to sit at your computer and enter your new email addresses into your More >
With the In-Store iPad Revolution coming to businesses across the globe, it opens up the possibility for running creative contests in-store. These marketing contests can be designed to build relationships with customers, sell products and services, AND ALSO for collecting social media connections and e-mail addresses. Consumers love winning “things” and are willing to participate More >
When doing a quick search on “use iPad in my store” I found that there still isn’t a lot of information out there about businesses using iPad in their retail store to engage customers. Most of what I find has to do with businesses using iPad as a Productivity Tool, as opposed to, a Marketing More >
How many stores do you go into these days where you see that sign in the window or at the cash register… you know the one, the one with the Facebook logo that says, “‘Like’ us on Facebook”? For a while it was a great strategy. In fact, I even recommended it to clients of More >
Until recently, there was a limited number of methods to communicate a message to customers visiting your business. Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall. Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >
Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank? The solution to this question is usually a combination of online marketing and traditional marketing tactics. However, employing these two methods can often be time consuming and still somewhat More >
This day in age it’s difficult to make it through a day or two without hearing the word “app.” Businesses especially are getting caught up in the craze, many running out and spending thousands on their own custom designed app. Thinking an app for your business will move you into the “trendy” or “innovative” status More >
We already know the impact that iPad has made on many industries, from Education to Travel and even Medicine. It seems like every day people are coming up with new ways to take advantage of the iPad. It makes sense too, as the iPad is a revolutionary product. It packs almost as big a punch More >
Do you own a retail business? If so, have you made the leap into using social media and e-mail marketing in order to sell more of your products and services to customers? Tools like Facebook, Twitter, and e-mail can help retail businesses get their message out to their target audience for very little cost. These More >
Are you looking for ways to get more Facebook Likes? OnSpot Social is an iPad application that allows business owners to capture Facebook ‘Likes’ from anywhere. It seems that the majority of business owners these days realize just how powerful social media tools like Facebook have become in generating increased sales. With that said, many More >
Do you believe in the power of E-mail Marketing? E-mail Marketing, when implemented properly, can be a very effective marketing tool for business owners. The first thing a business owner has to do to be successful with email marketing is build a quality e-mail marketing list to use in your e-mail marketing promotions. If you More >