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[Infographic] The Truth About Beacons in Retail Stores

Beacons are small, often inexpensive devices that enable accurate proximity marketing within and around retail locations. Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 50 meters.

But who uses beacons and how beneficial are they to retail store locations? The infographic below answers these and other questions about beacon technology.

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