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How much is a Facebook Like worth? Well, it depends on who you ask. Not only that, but it depends on what type of products & services you sell. There are a myriad of dependencies when it comes to figuring out the value of a Facebook Like. That said, what we can tell you, is More >
There is a new digital media experience created at LAX’s Tom Bradley International Terminal that entertains and engages people in the highly populated airport. Using digital signage at airports is a trend that a lot of airports are beginning to pick up. As David Saleme put it, “recent trends in airport terminal digital displays have More >
Is your business constantly looking for innovative ways to advertise your products and services? Traditional advertising normally has two primary goals, drive customers to your store and entice them to make a purchase. Some forms of advertising cost more than others. Some forms of advertising work better than others in terms of achieving one or More >
As you may have heard, OnSpot Social has recently launched a HUGE new in-store marketing feature, Slideshows. Businesses can now upload up to five different images into OnSpot Social. Those images can be configured to rotate and display on the iPad in order to capture consumers’ attention and draw them to the iPad. Using tablets More >
We are so excited to announce the release of Slideshows, a new in-store marketing feature which will allow or customers use iPad as a digital sign. Using iPads for digital signage can help companies be much more engaging with their in-store advertisements. At this point, it’s pretty apparent to anyone who studies tablets, or anyone More >
As we move into another new year, 2014 seems to be destined to become the year of the tablet for business. All signs are pointing to a big year for in-store tablet marketing, and for that, businesses need tablet enclosures. Being that we have a huge announcement coming up here in the next week or More >
Marketing and Advertising agencies of all shapes, sizes, and strategies have at least one thing in common, they are all looking for the next big idea to bring to their clients. The more creative and relevant the idea, the better it should work for their clients, and thus the more business they should be able More >
Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >
Tablets have been one of the most disruptive technologies to hit the marketplace in a long time. Released in 2010, Apple’s iPad started a revolution for businesses around the world. As we approach the 4 year anniversary of the release of the iPad, companies of all sizes are starting to invest heavily into using tablets More >
Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >
As time goes by costs for new technologies like Apple’s iPad go down. It’s just the way economics work. The more successful a product is, the more competition will come in for a piece of the market. Competition keeps prices down (among other things). That said, when it comes to the iPad, some business owners More >
As technology changes, so to do the tools that companies use to achieve their goals, such as generating sales. Many industries around the world employ a sales force who spend their days interacting and engaging customers and prospects. It used to be that when a sales person showed up at a location, they would be More >
With the release of Apple’s latest software iOS7, it is becoming more and more evident that a big trend is heading our way in terms of how businesses use iPads. The iPad has provided businesses with an amazing tool for displaying engaging digital content to consumers while in their store, at an event, etc. Apple’s More >
It’s here… after a few months of development we are happy to release OnSpot Social ‘Venues’. OnSpot Social users who are currently using OnSpot Social on multiple iPads in brick-and-mortar store locations and at events, can now create custom Social Media & Email Collection Screens for each iPad/physical location with OnSpot Social’s new feature, ‘Venues’. More >
Who wants to win an iPad complete with a FREE annual subscription from OnSpot Social to help build your email marketing list and social media marketing community? Calling all business owners and marketers looking to start using iPads in-store for marketing, this is your opportunity to execute an innovative in-store marketing tactic for $0! AWeber, More >
Guestbooks have been used by businesses for many years as a way to connect with customers and obtain contact information for future events and promotions. Today, businesses such as popular retail stores, 5 star hotels and even small family-owned B & B’s are turning to iPad guestbook apps to help them gather information and enhance More >
When the recession of 2008 hit, many companies had to find new ways of appealing to their audience, especially the retail industry, as consumers didn’t have as much discretionary income as they once did. As a result, this created a completely new kind of consumer needs; however, many companies could not afford to lower prices More >
Ever since the release of OnSpot Social version 1.0, the team has been working hard to completely revolutionize our product, combining both our ideas as well as feedback from the users. After several months of tweaking (Version 1.0 was released in May of 2012), OnSpot Social is now a fully functional survey application for business More >
Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >
In recent years, it’s no secret that social media is one of today’s most effective marketing tools for businesses, both small and large. In fact, if your business is not yet using Facebook, Twitter, Google+ or at least one major social network, you are certainly losing out on valuable connections that could take your business More >
Every business should know that in order to identify and appeal to your audience, you must have an effective email marketing campaign; however, if your business is just starting out, you are probably wondering why having a successful email marketing campaign is so important. So, before you start spamming everyone you know with emails, or More >
Whether you own a small business with a storefront or rent a kiosk in your local mall, you are a modern day consumer as well, and as a consumer, you’ve likely been asked to sign up for a particular business’ newsletter, requested to “like” a business on Facebook, etc. And, in most cases, you are More >
Whether you regularly promote your business through trade shows or conventions, or are looking for a more effective and easy way of collecting email addresses and other information from potential customers, you’ll want a portable solution that is not only accurate and time-efficient, but inexpensive as well, which is exactly where OnSpot Social comes in. More >
It’s incredible to think that just 14 short months ago the OnSpot Social team was celebrating the approval by Apple to put OnSpot Social in the App Store. It was a great day. A day where our team finally realized all of the hard work that we had put in to get to that point. More >
It struck me that for the past few years on this blog we have been writing about all of the new and creative ways businesses can use technology to build an online community, but what we haven’t written much about is WHY building an online community is so important for companies. Ever since social media More >
We have all heard the reports of major airports around the world setting up tablets in the airport to engage customers with digital content. It’s a fantastic idea on the part of the airlines and airports, as I’m not quite sure if only one or both were involved in making that decision. That said, it’s More >
The key to any strong economy is a strong small business community. In the global marketplace that we live in today, small businesses have to be better than ever if they want to compete with larger corporations. Small businesses around the world have always had to be nimble, be creative, and try new things in More >
Follow the steps below to renew your OnSpot Social subscription or to purchase additional subscriptions: 1. Visit http://onspotsocial.com/costs/ 2. Choose a subscription plan. 3. Fill in billing information. Ensure the email address entered when filling out billing information matches that of your existing OnSpot Social account. For assistance, you can always contact us at info@onspotsocial.com More >
Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >
…when you have the right tools and strategy in place. Social media marketing has taken the business world by storm over the past few years. Facebook and Twitter have received most of the attention from the widest variety of businesses around the globe in terms of using them for social media marketing. Companies around the More >
In a world filled with tweets, likes, and hashtags, when it comes to the best bang for your buck, email marketing for businesses still reigns supreme. Don’t get me wrong, we are HUGE believers in social media marketing for business as well, but after all these years, it’s impressive to see that email marketing is More >
The biggest challenge that business owners face when it comes to social media marketing, is finding the time and/or budget to continually grow their Facebook community. Getting more Facebook Likes is probably the number one goal for almost every business using social media marketing to connect with, and engage, their prospects and customers. Up until More >
Today, Internet marketing is more than just a trend; it is yet another way in which companies expand their business. Despite the high demand of Internet marketing, many will agree that the most important aspect of promotional campaigning for any business is email marketing. In recent years, many businesses are realizing the importance leveraging the More >
In many ways, the social media world (and marketing in general), are similar to the stock market. It’s a competition, or as some like to look at it, a game. Both can be cut throat, and there are different strategies that can be used. In both cases, there are winners and losers. With the stock More >
Tablet Marketing is spreading from one type of business to the next right in front of our eyes. First it was events and trade shows using tablets to engage attendees, then it was restaurants and retail stores using tablet marketing, and now the tablet marketing meme is spreading to movie theaters. If you think about More >
In an earlier post on our blog we wrote about the Tablet Marketing Meme and how it is spreading from company to company all over the world. More and more businesses are beginning to realize the potential tablet marketing offers as a marketing strategy. Almost every business on the planet can benefit in some way More >
Back in April 2013 version 2.0 for OnSpot Social was released. W e took all of the feedback that we had been gathering from customers and added new features, as well as, added to existing features. One of the main features of OnSpot Social is the ability to collect Facebook Likes on the iPad. Now, More >
OnSpot Social is proud to announce the release of version 2.0! As many of you know we have released a few updates since the launch of OnSpot Social version 1.0 back on May 22nd, 2012. The difference between those updates and this update is the shear size of the update. We took some of our More >
As we all know, there is an abundance of apps available today that allow you to use your tablet for almost anything. While some apps turn your iPad into a gaming center or even a musical instrument, there are a growing number that can be used for more business related purposes. A sign up app More >
Setting-up your iPad to work with OnSpot Social is fast and simple and allows you to optimize your Onspot experience. For example, you can disable the home button and even change the keyboard to function in a different language (other than English). Just follow the tips below and you’ll be up and running and making More >
The OnSpot Affiliates program recently launched to a lot of fanfare from bloggers to marketing agencies worldwide. In a previous article we explained the affiliate program and all of the benefits affiliates receive when they sign-up for the program. OnSpot Social is an iPad application that helps companies grow their social media community and email More >
The OnSpot Social Affiliate Program, OnSpot Affiliates, can help you make money online by offering business owners the opportunity to purchase an iPad application that helps them collect social connections and emails in-store through an iPad. OnSpot Social is an iPad app which can help any type of business who uses social media marketing and More >
One of the most common misconceptions about social media strategies is that only the most popular brands and largest enterprise organizations are able to afford success. Many believe this to be true because many of us are under the impression that larger businesses have unlimited resources and the connections and financial freedom to execute on More >
As you begin to embrace tablet marketing as a viable marketing strategy for your business, no doubt you will start to uncover more and more ways to use tablets in your store. One thing that companies are discovering is that they don’t have to only use one app for in-store tablet marketing. Businesses can use More >
Today, creating a Facebook business page is nearly an essential task for your business. Due to the millions of Facebook users, a Facebook business page offers an inexpensive way to advertise and connect with your customers. Once a Facebook user clicks the “Like” button on your business page, your page’s updates will begin to appear More >
April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >
If you own an iPad and are currently wondering how you can use this device for your business, you will be happy to know that there are many business apps for an iPad available today that can help you effectively run your business: Stay Organized Agenda: Agenda is a helpful app for any business as More >
The history of Marketing can be traced back to the need for business owners to capture and maintain the attention of customers and prospects in order to sell them products and services. The longer you can keep a consumers’ attention the more likely you are to sell them something. As Marketing has evolved, mostly through More >
Social media is now more important than ever for any business. When we look at the core of SEO, there are three main elements to consider: popularity, relevance and authority. Without a doubt, social media can be the fastest way to increase the popularity aspect of SEO. This is due to the fact that social More >
To date, most Facebook Page promotion occurs online. To increase Facebook Followings, companies often cram their websites full of Like buttons and links to their Facebook Pages. Others take it a step further by running paid Facebook Ads to increase their Likes. A few place QR codes linked to their Facebook Page in a store More >