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There are many benefits for small businesses that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail. These benefits include the ability to track the value of campaigns in real time, the ability to see real data about your ads or website and quickly optimize and change parts More >
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It is the perfect channel to create beautiful content for Facebook and Twitter accounts. Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It More >
Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website. Below you will find the More >
Beacons are small, often inexpensive devices that enable accurate proximity marketing within and around retail locations. Beacons transmit small amounts of data via Bluetooth Low Energy (BLE) up to 50 meters. But who uses beacons and how beneficial are they to retail store locations? The infographic below answers these and other questions about beacon technology.
Whether you are promoting a new startup company/brand or looking to gain new followers for your business or services, utilizing print advertising within newspapers and magazines is still an effective way to build brand awareness and help to generate revenue. Understanding how to create effective print advertising designs is a way to outshine potential competitors More >
Should I attend this year’s show? It’s a question more and more brand managers are asking themselves. The answer is simple: Don’t stop attending trade shows, just stop doing the wrong things at trade shows. Far too often brands look at trade shows as something they have to do, which leads to the dismissal of More >
The biggest marketing problems for small business are time, money, and ability. These 3 marketing problems come up time and again during conversations with small business owners. Whether it’s the local Annie Sloan Chalk Paint distributor, the single franchise restaurateur, or the small software development shop, many small businesses share these three marketing problems. Here More >
Trade shows are a key event to help market and promote your brand. To help prevent your booth from being unnoticed, we created a 15-step list on how to drive attendees to your company’s booth. So, what are you waiting for? Let’s start boosting your brand’s awareness at your next trade show! 1. Research and More >
A full 80 percent of businesses use Facebook in their marketing strategy. This is no surprise since the website has over 1.2 billion monthly users. As some marketers have discovered, though, it can prove very difficult to attract new followers without paying a social media expert or Facebook to get the word out. Fortunately, this More >
Much like doing SEO correctly and thoroughly, social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job. I am, by nature, an observer. I enjoy listening, drawing conclusions, and gaining insights from things that others are doing, as More >
When starting a local small business, one of the channels that can be used to help target local areas around your local business, and jump start your brand awareness campaigns, is direct mail. Using direct mail in parallel to digital channels such as SEO, Email, and Content Creation, tablet marketing, as well as having a More >
Your company blog, email newsletter and social media profiles have been created. Now, how do you promote them to help grow your blog readership, subscription rate, followers on Facebook, Twitter, LinkedIn, and Instagram? Chances are, unless your business is well established, people don’t know to search for it online or that it even exists. To begin More >
The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few or maybe even none. That’s More >
Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating market collateral or revising the content you already More >
Have you ever wondered how to get a ton of LinkedIn followers and connections without paying for them? Below you will find some tips and tricks to use in your LinkedIn marketing strategy that is sure to increase the number of followers to your small business LinkedIn page. LinkedIn company pages are a great thing More >
For big businesses, marketing is a breeze. There’s a large advertising budget to dip into, making it easy to get noticed both online and out in the world. However, for small businesses, marketing isn’t so easy. It’s difficult to compete with larger brands and it’s hard to market with just a small budget. Luckily, there More >
How should small businesses plan for future marketing trends? The digital space is becoming even more complex due to the ever changing technology. It’s absolutely critical that businesses and marketers respond to the change. It’s not only an exciting time for Digital Marketing, but it’s a complicated time that’s full of promise for the companies More >
The college recruitment process is typically an archaic process that involves a lot of manual procedures requiring a lot of intensive hours of time by college staff and employees. College admissions app software allows admissions staff to spend their time more wisely by helping teams build personalized communications, provide powerful analytics and help admissions teams More >
Experiential marketing makes an impact that can pay dividends to your brand for generations. Do you remember that trip you and your family took to Disney World? I’ll bet it was a pretty incredible vacation. If you think about it long enough I’ll be you can picture your kids faces when they met Micky Mouse. More >
Like all marketing technology, the OnSpot Social app is constantly evolving—putting you in more control of the user experience. The latest update to the app gives you additional options regarding both the Thank You Message and the Disclaimer Statement in your iPad marketing interactions. Oh, and there’s confetti. So, read on… Make it Your Own To More >
We are excited to announce that OnSpot Social 3.0 is now available! Over the last year, our programming team and user-experience group have been tirelessly working together to completely rewrite the OnSpot Social app from the ground up! This new release includes some of our clients’ top requests including a “pick-a-winner” feature as well as the More >
There is plenty of advice circling the internet on exactly how to send good marketing emails. But what constitutes as a bad email? Do you know the things to avoid? Here are 9 email marketing mistakes you should stop doing immediately: 1. Overhyping the Subject Writing headlines takes a lot of focus. When someone adds More >
For anyone who has tried to build their email list, they know it can be a challenging task. Users can be skeptical about giving their email address to a website they are not familiar with, think you will spam them, or even sell their email address. So how do you build your email marketing list? More >
Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >
There is an old adage that goes, “The hardest place to sell a book is in a book store.” These days, that adage is more apropos than ever and applies strongly to the film industry. Given all the different devices that allow consumers to view a movie at home, months or sometimes only weeks after More >
Here’s what we know from the statistics that are out there, via reliable sources: There are 76 million millennials (born between 1981 and 2000) in the U.S. That is 27% of the total population. 13.63% of millennials say they stay updated on brands through social networks; 51% report that social opinions influence their purchase decisions; More >
Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >
Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience. More >
iPads and other tablets are being used in all styles of businesses and organizations. Whether it is a non-profit, for profit, government organization or a church, a sign-up and data collection app could be very useful. Let’s use a church as an example and all the ways they could benefit from an iPad sign-up app. More >
Consumers have more choices than ever when buying goods and services. Small and medium business owners need to work smarter, not harder, to compete with all the advertising clutter in the marketplace. Marketing leader, ExactTarget, notes that nearly 50% of consumers bought something as a result of an email advertising campaign, making it one of More >
Planning an event takes a lot of time and effort, but it can be less daunting if you plan well in advance and use the right resources to help guide you in the process. The process becomes much easier if you have a team of people who are willing to take on specific event promotion More >
Google’s Eric Schmidt recently claimed: “The trend has been that mobile was winning. It’s won now”. Where have mobile tablets won and for whom? At trade shows, events and conferences, mobile is the way to go for event marketers. In recent years, mobile devices have significantly increased in use at marketing events. You certainly should More >
When it comes to generating a regular stream of income online, there is no source as reliable as a solidly built email list. A couple benefits of a building a quality email list are: The beauty of a properly functioning email list is that it provides the list owner with the opportunity to get repeat More >
It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail. A few years ago retailers starting adding wifi networks to their stores, then some More >
Like many Internet marketing techniques, email marketing experiences fluctuations in trends that change every year. These changes are driven by customer characteristics, marketing techniques that are currently trending and other factors. Quality content should be at the core of every marketing campaign. Regardless of the type of business you own, you must provide your customer More >
With our newest release in iTunes, we are happy to announce our latest integration with Mailchimp and their popular email marketing service. Once you are logged in to your OnSpot Social account, you can easily integrate your Mailchimp account to have your collected emails and data, transferred to a specific Mailchimp subscriber list. This eliminates More >
Imagine taking a seat on an airplane and the flight attendant already has your favorite drink (Sprite) and the latest issue of your favorite fashion magazine ready for you. What if they knew all your likes and dislikes, asked about your kids, knew you were on your honeymoon? Airlines are looking into creating a more focused More >
It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >
Ever hear of newsletter marketing in the digital age? Well, if you haven’t here’s the rundown. Religious organizations can now use all of the tools that businesses and other groups have been utilizing for some time now. Why not make your statements and activities known via online outreach and social media? It may seem overwhelming, More >
No matter what size company you run, mobile marketing MUST be a part of your overall marketing strategy. The data is staggering as to how much information is consumed via mobile devices as well as how much time is spent on tablets and smart phones. If you don’t have a mobile presence, you’re doing your More >
In the US today there is an increasing trend in the health food department. As people become aware of the side effects of microwaved and processed foods, the upturn has been to organic markets and natural health food stores. With social media such as Pinterest and Instagram making a huge turnaround in health food preparation, More >
Without our customers we would simply not be a business. In today’s marketplace it is vital to be able to stay on top of the trends that our customers love. Keeping in mind that our world is becoming more and more dependent on the Internet to keep them informed, we have to use that tool More >
With the introduction of the smart phone, the way we used to do business has changed forever. This can be daunting, but using this technology will ultimately help businesses emerge from the rubble with new and inventive ways of reaching customers. A perfect example of this is the mobile survey. Here are five reasons you More >
There’s an app for everything. In the education world, many mobile apps can give teachers and educators a great advantage in their field. These apps can enhance lesson plans and encourage teachers, give them new ideas for learning integration and organize complex academic scheduling. Let’s look at five ways that a data collection app can More >
Music is big business. As it continues to expand, musicians and bands must find new and engaging ways that they can gain fans and boost attendance. In a world where one band may have only a little chance at success, the worldwide web provides an ideal way to reach new and current fans. Email collection More >
These days, every business on the planet is considering ways to use iPads for marketing, sales, and data collection. Savvy realtors use iPads in a number of different ways to help them, help their customers buy and sell homes. From running ads in iPads apps to collecting feedback during property showings, realtors realize the power More >
When it comes to social media marketing for business, Twitter ranks up there with Facebook as one of the top social media marketing tools businesses use in a variety of ways. Twitter is a great marketing channel for businesses to use for connecting with their target audience. That said, far too often companies don’t have More >
In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >
Your customer’s data is at the base of keeping in touch and ensuring that you have people to continue to return to your business. You can use OnSpot Social anywhere your business may take you to ensure you continue to grow and succeed. Below are a few examples of how collecting data using a tablet with More >
Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >