Tablet Marketing for Business Blog Series: Museums
Museums Should Use Tablets to Engage Visitors With Digital Content
If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with digital content in a real world environment. One particular type of business that can really benefit from using tablets for marketing to consumers are museums. Tablets are the perfect new marketing tool for museums to use for creating a more valuable and more engaging experience for their customers.
Show Digital Content on Tablets at Museums
Museums are great places to take kids for learning about a variety of fun subjects. In the past there were really two ways to cruise through museums learning about the different displays. Consumers can go on their own, read the different signs in front of the displays, and try to self educate. The other way is to go with a tour group whereby a tour leader usually helps explain the different displays throughout the museum. Now, with the advent of tablets, museums can enhance the consumer experience when touring the museum without a tour group.
Museums Set Up Tablet Kiosks to Engage Visitors with Digital Content
Museums can set up tablet kiosks near each one of the display areas within the museum (or at least the major attractions which have a lot of information to convey) and equip them with digital content relevant to the display feature. Museums can do this either by creating a mini-website for each display and then opening the appropriate web page on each tablet kiosk which corresponds to the display feature. Museums might also create their own application which would give them more flexibility in the type of digital content they create, as well as, more control over how they display that content at each tablet kiosk.
Consumers can then interact with the tablet kiosks as they move from one display area to the next. Some display features might have video-based content explaining one of the attractions, other tablets might serve up written content, audio-based content, or even a collage of images. All of this content should support the display feature and provide the consumer with additional information, such as the history of the item(s), the time period they were from, who used them and how, etc. All of this information would be lost to those visitors who decided to tour the museum on their own. Now, through the strategic use of technology museums can provide a much more valuable experience for their customers.
What do you think? Should museums make the investment in putting tablets around their facility? Do you think consumers would find them valuable enough to interact with those kiosks in order to learn more about the subject manner being displayed? Share your thoughts with us by leaving a comment a below.