free trial sign up
log in

Sign Up Today FOR FREE >

OnSpot Blog
In Store Marketing Articles

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

4 Ways to Attract Customers to your Retail Store

There’s no business like the retail business, until you hit a slump.  Sales can be soaring one minute and sagging the next.  If your business is in need of a sales boost, check out these four ways to draw customers to your retail store. Make a Great First Impression. It is reported that as many More >

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Technology is Changing Retail

It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail.  A few years ago retailers starting adding wifi networks to their stores, then some More >

Setup WiFi For Your Business

It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >

Run Ads On Digital Signage In-Store

Is your business constantly looking for innovative ways to advertise your products and services? Traditional advertising normally has two primary goals, drive customers to your store and entice them to make a purchase. Some forms of advertising cost more than others. Some forms of advertising work better than others in terms of achieving one or More >

Collect Customer Data In Your Retail Store With An iPad

Collecting customer data is something that almost every business on the planet does. Collecting customer data is definitely part of marketing strategies that EVERY business can benefit from. Learning more about your customers and prospects purchasing habits, needs, likes, and dislikes can provide important information and context when it comes to making strategic decisions for More >

Configuring iPad For A Kiosk

Setting-up your iPad to work with OnSpot Social is fast and simple and allows you to optimize your Onspot experience.  For example, you can disable the home button and even change the keyboard to function in a different language (other than English).   Just follow the tips below and you’ll be up and running and making More >

Leads Captured In-Store Are High Quality

I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >

The Future of Retail: Technology Enabled Storefronts

Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >

The Modern Day Facebook Table Tent

Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page.  A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes.  The 3-D table tent may attract more More >

5 Ways to Use iPad In Your Store for Marketing to Customers

The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >

iPhone 5 Release & What It Means For Your Business

For those who missed the news, Apple officially announced the coming of the new iPhone 5 to an eagerly awaiting public on September 12th.  As the iPhone 4S was merely an upgraded iPhone 4, it’s been awhile since a major update to the iconic phone was made.  Consumers have been craving some major new features.  More >

Facebook Page QR Code For Your Business

A major obstacle with getting people to Like your business’s Facebook page is the fact that it’s difficult to find many businesses through the Facebook search feature.  The classic phrase “Find Us On Facebook” doesn’t imply finding the company will be a challenge or time consuming.  The truth of the matter is that it is More >

Like Us on Facebook Signs: A New Approach

Like Us On Facebook signs and Facebook Like posters are everywhere.  From store fronts to billboards to in-store flyers, they have become part of the developed world’s landscape.  With strong ties to the social media marketing industry, we are often asked how effective a static Facebook sign is?  The answer to this question varies.  A More >

Collect Mobile Numbers With iPad App To Bring Your Text Message Marketing To The Next Level

Who would have thought when cells phones originally came out that they would one day be a major marketing channel?  Well it’s happened.  Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing).  As today’s mobile phones are basically personal computers that consumers have with More >

Consumer Goods Companies Put iPads in Distribution Locations for Co-Marketing Initiatives

Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >

How To Get A New Customer To Return To Your Business

It’s a problem most business owners experience.  You run a big sale, holiday event, or annual promotion and experience an influx of new customers.  It’s great while it lasts, but then you notice you don’t ever see those new customers again.  Without building a repeat customer base, businesses begin to rely heavily on major sales More >

Email Marketing Vs. Direct Mail: Where To Spend Your Budget

In today’s world, there are more marketing channels and places to advertise than ever before.  Between online banner ads, sponsored blogs, Google AdWords, Facebook Ads, sponsored Tweets, magazines, newspapers, and even the sides of buses – the list of where to allocate your marketing/advertising budget goes on and on.  Although many of these newer options More >

Like Us on Facebook Posters: The New Alternative

It’s a challenge to make it through a single day without seeing a Like Us On Facebook poster or flyer in a business around town.  Even more repetitive is seeing this phrase on every other magazine ad or TV commercial.  The key to marketing success is creativity.  By placing a Facebook Like sign at your More >

Businesses Should Run Social Media Contests In-Store

With the In-Store iPad Revolution coming to businesses across the globe, it opens up the possibility for running creative contests in-store. These marketing contests can be designed to build relationships with customers, sell products and services, AND ALSO for collecting social media connections and e-mail addresses. Consumers love winning “things” and are willing to participate More >

Turn An iPad Into A Digital Sign For Your Business

Until recently, there was a limited number of methods to communicate a message to customers visiting your business.  Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall.  Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >

A Complete Digital Marketing App For Your Business

Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank?  The solution to this question is usually a combination of online marketing and traditional marketing tactics.  However, employing these two methods can often be time consuming and still somewhat More >

Increase Facebook Likes with an iPad in Your Store

Are you looking for ways to get more Facebook Likes? OnSpot Social is an iPad application that allows business owners to capture Facebook ‘Likes’ from anywhere. It seems that the majority of business owners these days realize just how powerful social media tools like Facebook have become in generating increased sales. With that said, many More >

Older Entries >
take a trial

Socialize With Us



“OnSpot Social tripled our email enrollment rate & also saved me the time of having to manually enter handwritten emails into our database!”



Download Our
FREE eBook

retail guide Learn More