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The Future of Retail: Technology Enabled Storefronts

Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >

iPad Mini Release And What It Means For The Tablet Industry

An an effort to continue tablet domination, Apple officially announced the iPad Mini.  Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad.  Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular.  Will this tablet take the More >

The Modern Day Facebook Table Tent

Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page.  A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes.  The 3-D table tent may attract more More >

5 Ways to Use iPad In Your Store for Marketing to Customers

The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >

Restaurants Use iPads to Convert Patrons into Social Media Connections

Are you using Facebook and Twitter to communicate with customers of your restaurant? Social Media has opened the door for personal one-on-one communication between businesses and consumers. Many restaurant owners are using social media and e-mail marketing to let diners know about upcoming specials, new menu items, restaurant events, and much more. Consumers find this More >

iPhone 5 Release & What It Means For Your Business

For those who missed the news, Apple officially announced the coming of the new iPhone 5 to an eagerly awaiting public on September 12th.  As the iPhone 4S was merely an upgraded iPhone 4, it’s been awhile since a major update to the iconic phone was made.  Consumers have been craving some major new features.  More >

Facebook Page QR Code For Your Business

A major obstacle with getting people to Like your business’s Facebook page is the fact that it’s difficult to find many businesses through the Facebook search feature.  The classic phrase “Find Us On Facebook” doesn’t imply finding the company will be a challenge or time consuming.  The truth of the matter is that it is More >

Like Us on Facebook Signs: A New Approach

Like Us On Facebook signs and Facebook Like posters are everywhere.  From store fronts to billboards to in-store flyers, they have become part of the developed world’s landscape.  With strong ties to the social media marketing industry, we are often asked how effective a static Facebook sign is?  The answer to this question varies.  A More >

Collect Mobile Numbers With iPad App To Bring Your Text Message Marketing To The Next Level

Who would have thought when cells phones originally came out that they would one day be a major marketing channel?  Well it’s happened.  Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing).  As today’s mobile phones are basically personal computers that consumers have with More >

Consumer Goods Companies Put iPads in Distribution Locations for Co-Marketing Initiatives

Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >

How To Get A New Customer To Return To Your Business

It’s a problem most business owners experience.  You run a big sale, holiday event, or annual promotion and experience an influx of new customers.  It’s great while it lasts, but then you notice you don’t ever see those new customers again.  Without building a repeat customer base, businesses begin to rely heavily on major sales More >

Email Marketing Vs. Direct Mail: Where To Spend Your Budget

In today’s world, there are more marketing channels and places to advertise than ever before.  Between online banner ads, sponsored blogs, Google AdWords, Facebook Ads, sponsored Tweets, magazines, newspapers, and even the sides of buses – the list of where to allocate your marketing/advertising budget goes on and on.  Although many of these newer options More >

Collect Social Media Connections at Speaking Events

Do you speak at a lot of live events, either as part of your job description or because you’re kind of a big deal and people want to hear from you? Live speaking events are a great venue for collecting social media connections and e-mail addresses from your target audience. Think about it. If you’re More >

Ways To Get Email Subscribers For Your Businesses

To many business owners, a consumer’s email address is gold when it comes to online marketing.  Facebook & Twitter followers are great and provide a nice two-way communication channel with customers.  However, when a consumer subscribes to your email list, you now have a guaranteed way for these consumers to receive your message, which isn’t More >

Collect Over 100 Facebook Likes in Less Than 3 Days

One of our most recent customers purchased an annual subscription for OnSpot Social. They are planning on using the iPad app for In-Store Marketing in order to convert shoppers into online connections. That said, our customer decided to purchase a subscription for OnSpot Social when they did because they had a big event that they More >

Like Us on Facebook Posters: The New Alternative

It’s a challenge to make it through a single day without seeing a Like Us On Facebook poster or flyer in a business around town.  Even more repetitive is seeing this phrase on every other magazine ad or TV commercial.  The key to marketing success is creativity.  By placing a Facebook Like sign at your More >

OnSpot Social Has Been Approved by Apple and Is In the App Store

Yesterday OnSpot Social released a new mobile application (app) for the Apple iPad® which allows business owners to grow their online community by converting in-store shoppers into Facebook Likes, Twitter Followers, & Email Subscribers. This new In-Store Marketing tool is the solution to the age-old social media questions, “How can I get more Facebook Likes More >

Businesses Should Run Social Media Contests In-Store

With the In-Store iPad Revolution coming to businesses across the globe, it opens up the possibility for running creative contests in-store. These marketing contests can be designed to build relationships with customers, sell products and services, AND ALSO for collecting social media connections and e-mail addresses. Consumers love winning “things” and are willing to participate More >

Top 6 Features of OnSpot Social

OnSpot Social is an iPad app that allows business owners to collect Facebook Likes, Twitter Followers, & Customer Email Addresses in their store. With technologies like WiFi and iPad, In-Store Marketing has been digitized. For the first time since the advent of the internet, business owners now have an efficient way of converting in-store shoppers More >

Use iPad To Capture Email Addresses At Trade Shows & Conferences

  OnSpot Social is an iPad app designed specifically for collecting email addresses and contact information from visitors at trade show booths, conferences, retail stores, and restaurants. If you’re a regular attendee of trade shows & conferences you know the scene, it’s a constant battle to “out do” the other vendors.  Businesses continually spend more More >

Turn An iPad Into A Digital Sign For Your Business

Until recently, there was a limited number of methods to communicate a message to customers visiting your business.  Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall.  Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >

A Complete Digital Marketing App For Your Business

Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank?  The solution to this question is usually a combination of online marketing and traditional marketing tactics.  However, employing these two methods can often be time consuming and still somewhat More >

Creating a Partnered Online Marketing Campaign

These days, executing a successful social media and email marketing campaign isn’t as easy as it once was.  The problem lies within the fact that today there are many more businesses out there bombarding consumers with spam like emails and social media posts.  For this reason, consumers are a bit more hesitant to “Like” your More >

Increase Facebook Likes with an iPad in Your Store

Are you looking for ways to get more Facebook Likes? OnSpot Social is an iPad application that allows business owners to capture Facebook ‘Likes’ from anywhere. It seems that the majority of business owners these days realize just how powerful social media tools like Facebook have become in generating increased sales. With that said, many More >

Collect Social Media Connections During Events

Have you ever hosted, or considered hosting, an event for your customers? Using events as marketing tactics is a great way to increase one day sales. Imagine if you could use events not only to create one day sales blips, but as a way to connect with those customers on Facebook, Twitter, and collect their More >

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