4 Reasons Why Texting for Business Increases Sales
Did you know that according to Twilio, 89% of consumers want to use messaging to communicate with businesses? Not only that, but if you’re a follower of Velocify then you know that texting in the sales process with a qualified lead can increase conversions over 100%. Implementing texting for business can do wonders for your sales conversion rates and customer satisfaction scores.
With over 81% of Americans texting regularly (Pew Research Center) and over 6 billion texts sent every single day (CTIA) it’s probably fair to say that texting has become ubiquitous in our personal lives. What’s more intriguing is that the data is indicating that we are clamoring for more text-based communications in our professional lives as well. If you haven’t already, now is the time to adopt text messaging as a primary communication tool for your business. In this article we are going to dig into the top 4 reasons why you should consider using texting for business to increase sales.
Consumers Want to Receive Texts From Their Favorite Brands
According to RingCentral, 78% of people wish they could have a text conversation with a business. If consumers are asking to be communicated with via a specific channel it should be a no-brainer for brands to jump on board and give those what they want. When consumers see that brands are listening, it increases customer satisfaction and loyalty. Listening, and acting upon the information you receive from your customers, builds trust. Over time that trust gets compounded and leads to a dramatic increase in sales from existing customers, but also to sales from new customers referred to your brand by your loyalists.
Texting for Business Increases Customer Satisfaction
Over time, happy customers become loyalists and loyalists become influencers. Loyalists are repeat buyers and influencers encourage others to buy from you. All of this starts with keeping customers happy, and the data shows that texting is highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90; Phone – 77; Facebook – 66) (eWeek).
Texting for Business Converts at a Higher Rate Compared to Other Channels
Text messages cut through the clutter. People respond to text at a much higher rate than email. Think about the texts vs. emails that you receive. How many emails do you ignore? How many texts do you ignore? If you’re like me, it’s hard to ignore your text messages. In fact, eWeek states that over 1/3 of professionals say they can’t go 10 minutes without responding to a text. Response rates from text are 209% higher than those from phone calls (FranchiseHelp). That’s pretty powerful stuff! Not only do texts get responses, but they convert more leads into customers. Texting in the sales process with a qualified lead can increase conversions over 100% (Velocify) because 90% of leads prefer to be texted, compared to called (FranchiseHelp).
Great Customer Support Leads to Higher Sales
In order to compete in a one-click-to-buy world dominated by Amazon, brands are now focusing much more energy on manifesting magical customer experiences. The often overlooked aspect of experiential marketing is the customer support dimension. You can execute all the fun, engaging experiential marketing programs you want, but once a converted lead becomes a customer, and that customer needs support, and you are lacking in that area, that customer will say goodnight to your brand and hello to Amazon. In order to create great customer experiences you must start with providing support through the communication channels your customers use. And, according to Twilio, text messaging is the #1 preferred customer support channel in the U.S.
Hopefully this article provides a little food for thought when you’re considering texting for business. If you are looking to get started here are 21 tips for business text messaging that you can consider when developing your text messaging strategy.