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There are two major truths in retail. The first is that a lot of effort and marketing dollars go into driving foot traffic to a store. The second is that real estate is expensive, and retailers can’t afford for people to leave without buying something. Especially in our digital, short-attention-span age, in-store engagement is critical More >
People are inundated with content these days. A constant stream of news, advertisements, and social media feeds have led to information overload, and fairly few messages are able to stick. Brands need to find ways to cut through the noise to generate awareness, engage their audience, and encourage them to take action. This is where More >
Lead generation software at your disposal will keep your business thriving with minimal efforts. Even though the selling part of your business needs to be handled manually, the lead generating process can be automated to reduce workload, increase productivity and conversions. What is a lead generation software? Lead generation software is a program that helps More >
Data collection is an important part of any business. The process gives you an insight into what needs to be done to scale your business to new heights. There are several data collection apps that can help you make the best out of your data entry process. The key to choosing the best data collection More >
Mobile event apps are here to stay. They have totally changed the face of event marketing and made things super easy for both event planners and their attendees. From enhancing engagement with the audience to enabling push messages to multiple platforms, these apps are truly a must-have for any planning business. There are several event More >
The internet age has brought a whole new experience for home buyers and sellers. There are several online home value estimators that have become a must-have for anyone looking to buy or sell a home. If you happen to be a busy real estate agent in need of becoming more productive and efficient, there are More >
How do you create an experience that lasts long in your consumers’ minds? Experiential marketing campaigns are, without doubt, a new way to boost event return of investment. Your tactic must be engineered towards creating memorable experiences that also make a positive impact on your business. What is experiential marketing? Experiential marketing is a marketing More >
Email collection may seem hectic. You may want to overlook the whole aspect of email marketing to gain leads but the truth remains your prospects’ email addresses gives you a chance to persuade them and nurture them towards conversions in the future. We have discussed ways to approach email marketing to help you create a More >
Let’s be real: retail business has evolved big time. From piles of inventories and cash registers to using a single device that allows retailers to sell the wares anywhere as they wish. Retailers can now actively run their shops at their fingertips. Use of mobile retail apps has enabled many to process payments for their More >
Staying focussed and organized during a trade show is without a doubt quite hectic. Fortunately, event organizers will not have to deal with all the headache that comes with preparing for trade shows. The internet era has made it possible for businesses to stay on top of everything that comes their way; one can simply More >
Real estate apps can no longer be ignored; these apps come with tons of functionalities such as expense tracking, lead generation, displaying digital information about open houses, signature capture, texting real estate sales materials and many more. These features are engineered towards simplifying your work as a realtor; so as to have you focus on More >
Your business is unlikely to grow as it should without a proper lead generation strategy in place. Irrespective of the nature of your business, any business that doesn’t attract leads is on its death bed. We agree that lead generation marketing is challenging but not impossible. For this reason, most B2B marketers are not able More >
Everyone needs to collect data these days. Names. Mobile numbers. Email addresses. Demographics, general interests, you name it. But with industry regulation like GDPR and California’s new data privacy laws, it’s critical to capture data using the right tools and methods. When collecting data in person, your brand should focus on a few key priorities: More >
Traditionally, when a sales rep is having a conversation with a customer, such as a pharmaceutical rep with a doctor, the rep has a bunch of printed marketing materials that she can leave with the customer after that conversation. Reps use this collateral, also known as a “leave behind,” so that the customer can continue More >
How often have you misplaced something that was written on a piece of paper–notes from a sales call, an agenda for an upcoming meeting, a business card? It’s no secret that paper is difficult to store and easy to lose. Even with a strong filing system, it can take time to find exactly what you’re More >
What’s black and white and read all over? No, not a newspaper (who reads those anymore?). It’s your business SMS—if you have the right SMS marketing software to get the job done. We’ve covered before how using mobile business SMS can increase sales, improve customer engagement, and drive conversions. With its reputation for open rates as More >
OnSpot Social has recently released a major update to the online control panel to make it even easier to create marketing campaigns. Below you’ll find a rundown of the changes and some great tips to help you navigate the new control panel experience. Guided Setup Makes Creating Marketing Campaigns Easier The control panel will now More >
Picture this familiar scenario. You wake up on Monday morning and check your email, only to find that your inbox has tens (or hundreds!) of unread messages. How many of these emails do you open, and how many go straight to the “junk” folder? Now let’s think of a different scenario. You hear a “ping” More >
Event marketing can seem like an arms race between who has the craziest booth, the most colorful digital signage, or the biggest bowl of candy. The truth is that none of these attributes matters if you aren’t able to capture leads at events. With attention spans getting shorter and the number of exhibiting companies rivalling More >
With digital marketing and technology constantly evolving, it’s hard to keep abreast of all the changes happening in the industry. Marketing technology events are an opportunity to hear from leaders at the forefront of emerging trends. Which new platforms will revolutionize sales? What do shifting demographics mean for your marketing strategy? How are other marketing More >
With so much information readily available, the buyer’s journey today incorporates an ever-growing combination of online research, in-person visits, and conversations over phone, text, and email. But information overload can also cause fatigue; in fact, a study by Corporate Insights revealed that nearly three-quarters of deals are awarded to the sales rep or company that More >
Trade show marketing is all about capitalizing on the moment. The reason brands attend trade shows is because a large population of potential customers is located in one place. Brands spend big dollars to attend, sponsor, or have a booth at trade shows in order to capitalize on having so many potential leads in that More >
Brand Images matter … right? Are you looking to create custom brand images for your business? Do you have an upcoming marketing campaign that you need to develop creative for? Canva is an incredible tool for businesses who don’t have a designer on staff or even for teams who have an art department but need More >
Did you know that according to Twilio, 89% of consumers want to use text messaging to communicate with businesses? Not only that but if you’re a follower of Velocify then you know that texting for business in the sales process with a qualified lead can increase conversions over 100%. Implementing texting for business can do wonders More >
Pharma Brands Strategy: Enrol patients through the pharma brands into their adherence programs to keep them on therapy Tactical plan: Digital media – display banners on targeted websites – CHECK BRC cards stuffed with the product at the pharmacy – CHECK Email reminders to take medication as prescribed – CHECK That felt comfortable. And quick. More >
There are few – if any – industries that have not been helped greatly by a wealth of industry-specific apps. The real estate industry is no exception. Much like stock brokers, real estate agents have to stay on top of a wealth of information in an industry that is changing minute by minute. From changes More >
Realtors and real estate agents have to wear a number of different hats and possess a number of different skillsets. From having to sometimes be amateur psychologists and sometimes even marriage counselors to shepherd clients through the home buying process to needing to understand mortgage rates, terms and conditions to understand legal contractual language, the More >
As I type this there are countless conversations taking place between sales reps and customers. With reps making up a large portion of any brand’s annual budget, much time is spent looking for ways to impact those sales moments. From finding great sales people to creating the right sales materials, brands turn over every stone More >
Digital sales tools can make the life of a sales rep a lot easier, while also amplifying that rep’s productivity. When sales reps need to collect leads, prospect those leads, and follow-up with interested parties, reps need the right digital sales tools and resources to make them successful. This includes tools that make the outreach More >
Companies who employ a sales force, whether it’s boots on the ground or even telesales, need to allot a large portion of their overall sales & marketing budget to support the sales team. For many organizations, their sales force is by far their most expensive tactic. Unfortunately, over time many brands are starting to see More >
When it comes to your sales team, you want them operating to the best of their ability. Leveraging the right sales technologies is one way to ensure that happens. Many sales reps are already using iPads to educate customers on products and services. If your sales team is already using the iPad, why not amplify More >
Research studies posit that acquiring new customers is 5 to 25 times more costly than nurturing existing relationships with customers. Consequently, 2018 CRM trends show that businesses are keen on improving their long-standing relationships with their long-term customers. In the past, customer relationship management (CRM) efforts were deemed to be inefficient because of their failure to translate More >
Trade shows are expensive. Whether you’re simply attending the show or you have a booth, trade shows cost. It’s not just the monetary cost of attending trade shows, but the time factor as well. Far too often we let trade shows slide in terms of ROI. We see them as line items on the marketing More >
Purely from a spectators point of view, it’s been pretty incredible to watch the tidal wave that is the legal marijuana industry sweeping the US. According to 2017 article from Fortune siting findings from an Arcview Market Research report, legal marijuana sales hit $10 billion in 2017, a 33% jump in retail cannabis sales over 2016’s More >
What Is an Experiential Marketing Platform? The OnSpot Social experiential marketing platform is a marketing technology product which enables companies to manifest magical customer experiences while collecting critical customer data along the way. If we are to believe the experts, and the experiential trends, we can infer that marketing is evolving into a more experiential More >
Are you a newcomer to the field of digital marketing looking to gain some insight into the industry? Maybe you’re a veteran who is interested in taking your company to the next level. A marketing conference is a great way to accomplish either of these. There are an abundance of 2018 Marketing Conferences to choose More >
Experiential marketing continues to be on everyone’s radar in 2018. Retail brands across the globe (79%) say they will execute more experiential programs this year compared to last year, and allocate more money into crafting personalized, creative retail experiences for their consumers. These experiences go beyond establishing retail brand loyalty and evoking a positive experience, More >
A shift has occurred in the market… Did you feel it? It was the beginning of a larger set of tremors caused by the movement of brands shifting to a more experiential mindset in order to create great customer experiences. This transition has been in progress for some time now, but the flow towards experiential More >
Experiential marketing ideas bring the customer in direct contact with a specific company or product. The more you interact with your customers, the more invested they are in your company. Using innovative and exciting ways to reach your customers is the best way to gain popularity in a society with a short attention span. Looking More >
In today’s digital marketing world, the ability to send emails to your followers, fans and leads is a requirement. Whether you write a blog, launch a new service, or have the next great product that will set the world on fire – you want to be able to reach and motivate visitors after they have More >
When it comes to brand-customer interactions, consumers are demanding more than convenience and great prices. Over the course of the past several years an increasing number of brands have been experimenting with experiential. Experiential marketing is all about creating emotional connections between brands and customers. Human emotions are a powerful foundational driver of human behavior, especially More >
In 2018 email marketing is stronger than ever. It’s of vital importance for delivering new promotions, connecting with your customers and clients, and pushing out new forms of content. Even with the growing use of chat systems and social media, email is still one of the biggest components of developing a marketing strategy that drives More >
Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Or maybe you’re wondering which industry has the best CTR and Email Open Rate? After using our email collection app at trade shows and conferences our clients often ask us what they can expect for an average email open rate, More >
Each year, the social media marketing trends change. As new developments come into play, platforms become more or less popular, and users engage in different ways. It isn’t adequate to stick to the same social media strategy year after year. The year 2018 is no different. If you’re looking to revolutionize your social media strategy More >
Text message marketing is broken. The concept of delivering mobile-ready content to consumers’ mobile phones is solid, but the strategy and execution are lacking for most companies. In this article we are going to unpack why your text messaging marketing program doesn’t work, and in doing so, provide you with a few ideas on how More >
When it comes to a company’s retail marketing strategy, most successful businesses are continually refining that strategy, searching for new and innovative initiatives that they can add to their retail marketing strategy, as well as, removing any strategies that are not providing enough return-on-investment. A process that a lot of companies employ is to start More >
Coupons drive sales. Using coupons to drive sales is one of the easiest marketing tactics that a business can execute. Coupons are quick hitting, and can have a nice positive financial impact on your business in the short-term. That said, just how big a financial impact coupons have on your business depends on a number More >
Attending the right trade shows for your business, and securing a trade show booth at those shows, is only the first step to trade show success. Brands must also execute the right tactics in order to maximize your trade show booth in order to obtain the highest possible return-on-investment for your trade show marketing tactics. Trade More >
With all the talk in the SEO world today about Google+, authorship, in-depth articles, social signals, and many of the fly-by-night tactics that may or may not be around in 6 months, there is one thing that is the foundation of most digital marketing strategies – keyword research. Whether you are running a PPC campaign; More >
Social media etiquette plays a vital role in how an individual or business is viewed in the social media arena. Therefore, it is wise to be aware of how you conduct yourself online. Similar to the rules governing everyday interactions, there are guidelines for participating in the online community in a respectful manner. 1. Listen More >