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Retail Marketing with iPad Articles

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Technology is Changing Retail

It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail.  A few years ago retailers starting adding wifi networks to their stores, then some More >

The Tablet Marketing Meme is Spreading

April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >

Leads Captured In-Store Are High Quality

I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >

The Future of Retail: Technology Enabled Storefronts

Retail stores have constantly been evolving the in-store customer experience through technology. Electricity helped keeps stores open at night and in the early morning. Cash registers allowed store owners to become more efficient in exchanging cash for goods. Inventory Management software made it easier to keep track of store inventory. Advancements in technology are always More >

iPad Mini Release And What It Means For The Tablet Industry

An an effort to continue tablet domination, Apple officially announced the iPad Mini.  Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad.  Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular.  Will this tablet take the More >

5 Ways to Use iPad In Your Store for Marketing to Customers

The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >

Consumer Goods Companies Put iPads in Distribution Locations for Co-Marketing Initiatives

Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >

Turn An iPad Into A Digital Sign For Your Business

Until recently, there was a limited number of methods to communicate a message to customers visiting your business.  Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall.  Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >

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