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Google’s Eric Schmidt recently claimed: “The trend has been that mobile was winning. It’s won now”. Where have mobile tablets won and for whom? At trade shows, events and conferences, mobile is the way to go for event marketers. In recent years, mobile devices have significantly increased in use at marketing events. You certainly should More >
In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >
Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >
Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >
Tablets have been one of the most disruptive technologies to hit the marketplace in a long time. Released in 2010, Apple’s iPad started a revolution for businesses around the world. As we approach the 4 year anniversary of the release of the iPad, companies of all sizes are starting to invest heavily into using tablets More >
Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >
Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >
We have all heard the reports of major airports around the world setting up tablets in the airport to engage customers with digital content. It’s a fantastic idea on the part of the airlines and airports, as I’m not quite sure if only one or both were involved in making that decision. That said, it’s More >
The key to any strong economy is a strong small business community. In the global marketplace that we live in today, small businesses have to be better than ever if they want to compete with larger corporations. Small businesses around the world have always had to be nimble, be creative, and try new things in More >
Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >