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There is an old adage that goes, “The hardest place to sell a book is in a book store.” These days, that adage is more apropos than ever and applies strongly to the film industry. Given all the different devices that allow consumers to view a movie at home, months or sometimes only weeks after More >
Google’s Eric Schmidt recently claimed: “The trend has been that mobile was winning. It’s won now”. Where have mobile tablets won and for whom? At trade shows, events and conferences, mobile is the way to go for event marketers. In recent years, mobile devices have significantly increased in use at marketing events. You certainly should More >
Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >
The key to any strong economy is a strong small business community. In the global marketplace that we live in today, small businesses have to be better than ever if they want to compete with larger corporations. Small businesses around the world have always had to be nimble, be creative, and try new things in More >
In many ways, the social media world (and marketing in general), are similar to the stock market. It’s a competition, or as some like to look at it, a game. Both can be cut throat, and there are different strategies that can be used. In both cases, there are winners and losers. With the stock More >
If you own an iPad and are currently wondering how you can use this device for your business, you will be happy to know that there are many business apps for an iPad available today that can help you effectively run your business: Stay Organized Agenda: Agenda is a helpful app for any business as More >
The history of Marketing can be traced back to the need for business owners to capture and maintain the attention of customers and prospects in order to sell them products and services. The longer you can keep a consumers’ attention the more likely you are to sell them something. As Marketing has evolved, mostly through More >