Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience.
Collecting email addresses online is easy and efficient as most companies have some sort of digital form that they encourage people to use for submitting their email address. Collecting email addresses offline has been more difficult for companies looking to collect emails in-store, at events, etc. Most companies simply have a paper sign-up form near the checkout counter or at their trade show booth. As you can imagine, this is not a very effective strategy as people can leave bad emails, handwriting can be illegible, and you need to have someone enter it into your database. The iPad has made it much easier for companies to capture emails.
3 Reasons to Capture Emails with an iPad
Your company can capture emails with an iPad and the OnSpot Social app. OnSpot Social customers have collected millions of email addresses. Here are 3 reasons why it makes sense to capture emails with an ipad.
- It’s fun! – Consumers enjoy using the iPad. They gravitate to it. Having an iPad in your store, your restaurant, auto dealership, etc. generates interest from consumers. Using an app like OnSpot Social to capitalize on this traffic is a great way to collect email addresses.
- Save money – The cost for the iPad and a subscription to OnSpot Social is far less than what you will spend in time or money to enter those email addresses into your CRM system. OnSpot Social allows you to export a .csv file to upload into your CRM software OR take advantage of our many 3rd party integrations with companies like Constant Contact, Aweber, Salesforce, etc. to transfer the data in real-time from our server to Constant Contact list, Aweber list or any of the other 3rd parties that we are integrated with.
- Higher quality data – Using OnSpot Social to capture emails with an iPad provides you with a higher quality email data as our system recognizes duplicate emails, ensures the email address is a good address, and you don’t have to decipher someone’s awful handwriting! At the end of the day, you end up with a better quality email marketing list when you capture emails with an iPad and OnSpot Social.
As technology changes, so too does the way we do things. Having a tool like the iPad can improve the way your business performs certain tasks, like capturing customer emails. We offer a Mobile App for In-Store Marketing, so what do you have to lose? Throw away that paper sign-up form and capture emails with an iPad and OnSpot Social. You’ll be glad you did!
FAQ
Building a high-quality email marketing list is a critical first step in getting your marketing message in front of your target audience.
Paper sign-up forms are not very effective because people can leave bad emails, handwriting can be illegible, and a person is required to manually enter the data into the database.
Using an iPad generates interest from consumers because they enjoy using and gravitate towards the device, allowing a business to capitalize on traffic to collect email addresses.
OnSpot Social allows a company to export a .csv file for quick uploading into a CRM or use 3rd party integrations (like Constant Contact or Salesforce) to transfer the data in real-time, saving the time and money spent on manual entry.
The OnSpot Social system recognizes duplicate emails, ensures the email address is a good address, and eliminates the problem of having to decipher someone’s awful handwriting.
