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Industry: Health, Wellness and Fitness
Company Type: Supplements
Company Location: Boca Raton, Florida
About the Company: Midway Labs USA was founded in 1991 by visionary entrepreneur Wilton Colle, bringing the science and technology of the dietary supplement industry to millions of consumers.
Midway Labs USA attends and sponsors a lot of B2C events. They were looking for a seamless way to use events to gain followers on social media.
They had been using paper signage at their booth to let people know which social channels Midway was active on, but they weren't seeing the uptake, and those who did sign up weren't trackable back to the event.
Midway Labs USA began using the OnSpot Social app on iPads at events for social media list building. Their main focus was to get more followers on Instagram, gain followers on Twitter, and execute Facebook lead generation.
After using the OnSpot Social app at four B2C events, Midway Labs USA has been widly successful in collecting thousands of new social media followers for their brand.
Of the data collected:
4,100+ social media followers were collected in total
3,100+ Instagram followers gained
260+ Facebook Likes added
Gain followers for ANY social channel, from the big three of Instagram, Facebook, and Twitter, to sites like Yelp, Pinterest, Snapchat, Google Reviews, and more.
Users can connect with your brand on social media through OnSpot Social by texting or emailing themselves a link to your social site OR by simply scanning a QR code right from a screen like the one below.
Gain followers at events, in stores, and really from anywhere with the OnSpot Social social media marketing app.