Case Study: Bar/Nightclub App

Marketing Challenge

The Light Group wanted to find a way to convert patrons that visited their bars & nightclubs into repeat customers. Light Group also wanted to build and maintain lasting relationships with customers in order to generate customer loyalty and spread their brand via word-of-mouth/social media. Using the OnSpot Social nightclub app they were able to achieve this.

Solution

Light Group ran OnSpot Social + iPads to collect data from customers who were waiting in line at each of their bars & nightclubs.

Light Group decided to set up 15 iPads total: 3 iPads running OnSpot Social at 1 location, and 2 iPads running OnSpot Social at 6 other locations.

OnSpot Social is currently running in 6 different Light Group nightclubs, collecting customer data such as email addresses & mobile numbers, Facebook Likes, and Twitter Followers.