Case Study: Trade Show & Event App
Company Information
Industry: Sports Nutrition
Company Type: Health/Fitness/Weight Loss Distributor
Company Location: Sydney, Australia
About the Company: Australia’s leading Sports Nutrition Distributor, supplying only the most trusted and premium quality brands. These products are designed to help people achieve their health, fitness and weight loss goals.
Marketing Challenge
Nutrition Systems wanted to grow their social media followers, specifically focusing on their Facebook Likes. They also needed an easy way to convert qualified prospects from various trade shows and events into future clients by using OnSpot Social’s event app.
Solution
Nutrition Systems attended 3 large trade show events, utilizing the iPad event app OnSpot Social at their booth.
People walking past their booth would be drawn in by OnSpot Social’s digital signage feature and ultimately enticed to Like Nutrition Systems on Facebook or provide them with their contact information through OnSpot Social’s connection features.
OnSpot
Results
Throughout the duration of only 3 trade show events, with the help of OnSpot Social, the client was able to successfully collect a total of 15,674 new, qualified leads
Of the data collected:
9,044 were Facebook Likes (over 57% of total data collected)
6,301 of those leads were comprised of prospect contact information which included name, e-mail address, & mobile number
