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Company Type: Clothing manufacturer, distributor, and retailer based out of the United States.
Company Size: 5,000-10,000 employees
About the Company: Large retail chain with over 280 stores worldwide in 19 different countries.
Management was not satisfied with their traditional marketing tactics for growing their email marketing database and wanted to implement an innovative in-store marketing strategy for converting shoppers into email subscribers. They decided to look further into in-store tablet marketing. The client is determined to reach out and create stronger relationships with customers and prospects whilst using OnSpot Social’s retail app.
The retail client wanted to leverage their in-store consumer traffic while using technology to create a high-QUALITY email marketing database. They decided that OnSpot Social is the perfect marketing solution for collecting email data from consumers in-store.
The retail client put an iPad running OnSpot Social in the hands of their employees at each of their 280 different store locations with the goal of collecting and organizing consumer contact information including name, email, and permission to contact.
OnSpot Social is currently running in the retailer’s stores around the world, including Canada, the United Kingdom, Spain, and Australia to name a few.
Since partnering with OnSpot Social in August 2013, this retailer was able to successfully collect email addresses & contact information from more than 500,000 shoppers in only 6 short months.
In January 2014 the retailer renewed its subscription with OnSpot Social for another year in order to continue to collect emails in-store with an iPad.