Case Study: Automated Texts and Emails
Industry: Cosmetics
Company Type: Multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products
Company Location: Headquarters in New York City, New York
About the Company: Founded in 1946 by Estée & Joseph Lauder, the company started with only four core products. Two years later they signed their first department store account. From those small beginnings, the Estée Lauder Companies Inc. has become one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
Marketing Challenge
Estée Lauder runs a lot of B2C events for marketing their cosmetics products directly to consumers and they wanted to find a way to increase their return-on-investment for their events.
Marketing Solution
Estée Lauder put iPads in the hands of their employees and began using OnSpot Social's automated text and email feature to deliver marketing materials, as well as, coupons to event attendees.
Estée Lauder captured event attendees contact information in exchange for a coupon offer. Immediately after entering their contact information, consumers received an auto text message with a link to a coupon.
The best part? Everything was trackable through OnSpot Social reporting dashboard. When combining the OnSpot data with coupon code redemptions from their eCommerce system Estée Lauder was able to calculate ROI for their program.
Marketing Results
By running the OnSpot Social app on six devices, during two B2C events, Estée Lauder has successfully collected over 2,000 new leads, and converted a high percentage of those leads into customers by immediately texting them a coupon with the Automated text feature.
Of the data collected:
2,000+ new leads were collected
1,000+ automated texts and emails delivered
Example Thank You Screen
As soon as consumers complete the OnSpot Social campaign a Thank You screen can let them know to check their phone as the text message will be arriving immediately.
Brands can customize the text message, as well as, include a URL to a digital coupon which consumers can use right away to purchase products and services.
Could you be selling more products and services?
Convert leads into customers at events, in stores, and during sales meetings by sending automated texts with the OnSpot Social app.