Case Study: Survey App
Industry: Tourism
Company Type: Government Agency
Company Location: Pasadena, California
About the Company: The California Office of Tourism is a department within the Governor’s Office of Business and Economic Development that supports the promotion of California as a global tourism destination and provides information services to visitors.
Marketing Challenge
The California Travel and Tourism Commission (CTTC) operates 16 rest areas along California highways. Each day thousands of visitors pass through their locations.
The CTTC needed to find a frictionless way to identify visitors and capture survey feedback about their trip.
Marketing Solution
The CTTC set up kiosks at each of their 16 locations across the state of California, each running a Premium subscription to OnSpot Social.
California tourists were able to use the survey app to share feedback about the rest area, as well as, their trip to California.
These valuable insights have allowed the CTTC to improve the customer experience at the rest areas, as well as, learn more about what tourists value most about California.
Marketing Results
In the first 18 months of using the OnSpot Social survey app, CTTC has successfully collected critical feedback survey results, as well as, thousands of new leads.
Of the data collected:
8,500+ new leads were collected
8,250+ surveys completed
Example Survey Rating Screen
Capture the voice of customer with the OnSpot Social survey app.
The Rating feature can be configured to collect 5-star ratings, 3 emoticons, 5 emoticons, or net promoter score.
Never miss an opportunity improve the customer experience.
Collect survey feedback from anywhere with the OnSpot Social survey app.