Industry: Retail
Company Type: Clothing manufacturer and distributor
Company Location: Los Angeles, California
About the Company: As one of the world’s largest manufacturers of basic apparel, socks and legwear, American Apparel brings passion, innovation & ethical practices to the clothing industry.
Management was not satisfied with their traditional marketing tactics for growing their email marketing database and wanted to implement an innovative in-store marketing strategy for converting shoppers into email subscribers.
American Apparel started using iPads running the OnSpot Social email app in the hands of their employees at each of their 280 stores across the globe with the goal of building their email address list.
In 18 months American Apparel successfully used the OnSpot Social email app to collect email addresses & contact information from over a million of shoppers.
Of the data collected:
1+ million email addresses were collected
1+ million new leads were captured
A simple user interface, custom keyboard for quick data entry, combined with the flexibility to use it anywhere, email list building has never been easier.
Build a huge email database by adding people to your email address list with the OnSpot Social email collection app.
