Case Study: Collect Contact Information at Bars & Nightclubs
Industry: Hospitality
Company Type: Bar / Restaurant
Company Location: Las Vegas, Nevada
About the Company: As one of America's premier hospitality companies, The Light Group is an innovator for their industry by capitalizing on ventures that raise the bar for service and customer expectations.
Marketing Challenge
The Light Group wanted to find a way to convert patrons that visited their bars & nightclubs into repeat customers. Light Group also wanted to build and maintain lasting relationships with customers in order to generate customer loyalty and spread their brand via word-of-mouth/social media. Using the OnSpot Social nightclub app they were able to achieve this.
Marketing Solution
Light Group ran OnSpot Social + iPads to collect data from customers who were waiting in line at each of their bars & nightclubs.
Light Group decided to set up 15 iPads total: 3 iPads running OnSpot Social at 1 location, and 2 iPads running OnSpot Social at 6 other locations.
OnSpot Social is currently running in 6 different Light Group nightclubs, collecting customer data such as email addresses & mobile numbers, Facebook Likes, and Twitter Followers.
Marketing Results
Since partnering with OnSpot Social in December 2012, client was able to successfully collect contact information from a total of 118,178 customers.
Of the data collected:
100,242 were connections made from 4 different nightclubs. (Over 84% of all data collected)
9,759 were connections made from a single beach club.
8,177 were connections made from 2 different pool lounges.
Example Contact Information Collection Screen
Collect any contact information, from name and mailing address, to mobile number and email with OnSpot Social.
Never miss another opportunity to collect contact information from leads and customers.
Engage prospects and capture contact information at events, in stores, and in the field during sales calls with the OnSpot Social app.