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tablet marketing strategy Articles

Dave Sutton's Take On Using The iPad For Marketing

In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >

Hotels Use Tablets for Enhancing Guest Experiences

Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >

5 Creative Ways to Use Tablets for Holiday Marketing

Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >

Using Tablets In Malls For Marketing to Shoppers

Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >

Tablet Marketing for Business Blog Series: Museums

Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >

Tablet Marketing App Rotation

As you begin to embrace tablet marketing as a viable marketing strategy for your business, no doubt you will start to uncover more and more ways to use tablets in your store. One thing that companies are discovering is that they don’t have to only use one app for in-store tablet marketing. Businesses can use More >

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