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iPad Marketing Articles

Dave Sutton's Take On Using The iPad For Marketing

In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >

Forbes Predicts iPads Will Transform Marketing

Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >

The Tablet Marketing Meme is Spreading

April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >

Leads Captured In-Store Are High Quality

I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >

Event Marketing With The iPad

As companies look to reach their targets using methods outside of the traditional marketing channels, many businesses are turning to event marketing.  In today’s cut-throat business world, placing ads in the newspaper or purchasing a small banner ad on a hot website does nothing to put your company ahead of competitors.  Event marketing brings your More >

iPad Mini Release And What It Means For The Tablet Industry

An an effort to continue tablet domination, Apple officially announced the iPad Mini.  Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad.  Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular.  Will this tablet take the More >

The Modern Day Facebook Table Tent

Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page.  A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes.  The 3-D table tent may attract more More >

5 Ways to Use iPad In Your Store for Marketing to Customers

The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >

Collect Mobile Numbers With iPad App To Bring Your Text Message Marketing To The Next Level

Who would have thought when cells phones originally came out that they would one day be a major marketing channel?  Well it’s happened.  Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing).  As today’s mobile phones are basically personal computers that consumers have with More >

Consumer Goods Companies Put iPads in Distribution Locations for Co-Marketing Initiatives

Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >

How To Get A New Customer To Return To Your Business

It’s a problem most business owners experience.  You run a big sale, holiday event, or annual promotion and experience an influx of new customers.  It’s great while it lasts, but then you notice you don’t ever see those new customers again.  Without building a repeat customer base, businesses begin to rely heavily on major sales More >

Turn An iPad Into A Digital Sign For Your Business

Until recently, there was a limited number of methods to communicate a message to customers visiting your business.  Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall.  Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >

A Complete Digital Marketing App For Your Business

Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank?  The solution to this question is usually a combination of online marketing and traditional marketing tactics.  However, employing these two methods can often be time consuming and still somewhat More >

The In-Store iPad Revolution is Here

Do you have an iPad in your store yet? Well, why not? The In-Store iPad Revolution is HERE!  iPad came out a few years ago and since then, more and more businesses are beginning to use iPad in their stores to engage customers. With that said, the number of businesses currently using iPads in-store is More >

The Economical Way To Purchase iPads For Your Business

When evaluating the decision whether to purchase one, or multiple iPads for your business, a number of options exist.  When it comes to pricing iPad’s, Apple execs are geniuses!  Knowing that they have a winner on their hands with the iPad, Apple strictly controls the price level of new iPads.  They accomplish this by offering More >

What is OnSpot Social?

OnSpot Social is the first iPad application that allows business owners to connect on social media and email with their customers in store. It’s time to get rid of those ugly signs and Facebook Window Clings that are currently being used by business owners to entice customers to connect with them on social media. No More >

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