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4 Reasons Why Texting for Business Increases Sales

Did you know that according to Twilio, 89% of consumers want to use messaging to communicate with businesses? Not only that, but if you’re a follower of Velocify then you know that texting in the sales process with a qualified lead can increase conversions over 100%. Implementing texting for business can do wonders for your sales conversion More >

Brands Monetize Trade Shows Using Text Messages

Trade shows are expensive. Whether you’re simply attending the show or you have a booth, trade shows cost. It’s not just the monetary cost of attending trade shows, but the time factor as well. Far too often we let trade shows slide in terms of ROI. We see them as line items on the marketing More >

Experiential Marketing Platform for Email Collection and Customer Engagement

What Is an Experiential Marketing Platform? The OnSpot Social experiential marketing platform is a marketing technology product which enables companies to manifest magical customer experiences while collecting critical customer data along the way.  If we are to believe the experts, and the experiential trends, we can infer that marketing is evolving into a more experiential More >

3 Ways Brands Can Use Experiential Marketing to Manifest Magical Customer Experiences

When it comes to brand-customer interactions, consumers are demanding more than convenience and great prices. Over the course of the past several years an increasing number of brands have been experimenting with experiential. Experiential marketing is all about creating emotional connections between brands and customers. Human emotions are a powerful foundational driver of human behavior, especially More >

5 Ways to Maximize Your Trade Show Booth

Attending the right trade shows for your business, and securing a trade show booth at those shows, is only the first step to trade show success. Brands must also execute the right tactics in order to maximize your trade show booth in order to obtain the highest possible return-on-investment for your trade show marketing tactics. Trade More >

The Biggest Marketing Problems for Small Business

The biggest marketing problems for small business are time, money, and ability. These 3 marketing problems come up time and again during conversations with small business owners. Whether it’s the local Annie Sloan Chalk Paint distributor, the single franchise restaurateur, or the small software development shop, many small businesses share these three marketing problems. Here More >

Experiential Marketing: Creating Emotional Connections

Experiential Marketing is gaining popularity. And for good reason. Experiences have the power to force us to think and elicit emotional reactions, whether pleasurable or unpleasurable. According to BeingHuman.org, “emotions are frequent companions in our lives…changing like the weather in April:  sunny, rainy, stormy, mild or thunderous”. Human emotions are driven in large part by More >

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

Changing Retail: Increase Customer Engagement with Interactive Digital Technology

Retail is changing. In fact, the same can be said for many companies with brick-and-mortar locations in almost all verticals as they are feeling the squeeze from the increasing number of consumers going online to shop. These traditional companies are watching their profits erode. These companies know their future is bleak if they do not follow the advice of one More >

Capture Emails with an iPad

Email marketing is one of the most cost effective ways to reach your customers. Most people these days have access to their email 24/7 through their mobile phones. Building a high quality email marketing list full of your customers and prospects is a critical first steps in getting your marketing message in front of your target audience. More >

Technology is Changing Retail

It’s a continual process, as new technologies emerge, industries are impacted and as a result, begin to implement changes to their old processes and procedures. A huge shift that we are just starting to see is how technology is changing retail.  A few years ago retailers starting adding wifi networks to their stores, then some More >

Setup WiFi For Your Business

It’s 2014. It’s imperative that you have WiFi setup for your business. Consumers demand it. Not only that, but there are so many in-store marketing opportunities that you’re missing if you don’t have an internet connection that you can tap into. Why pay all of that money for a brick-and-mortar storefront if you’re not going More >

How Mobile Marketing Can Improve Your Business

No matter what size company you run, mobile marketing MUST be a part of your overall marketing strategy. The data is staggering as to how much information is consumed via mobile devices as well as how much time is spent on tablets and smart phones. If you don’t have a mobile presence, you’re doing your More >

How To Get More Twitter Followers App

When it comes to social media marketing for business, Twitter ranks up there with Facebook as one of the top social media marketing tools businesses use in a variety of ways. Twitter is a great marketing channel for businesses to use for connecting with their target audience. That said, far too often companies don’t have More >

Dave Sutton's Take On Using The iPad For Marketing

In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >

Hotels Use Tablets for Enhancing Guest Experiences

Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >

Using Digital Signage At Airports

There is a new digital media experience created at LAX’s Tom Bradley International Terminal that entertains and engages people in the highly populated airport. Using digital signage at airports is a trend that a lot of airports are beginning to pick up. As David Saleme put it, “recent trends in airport terminal digital displays have More >

Run Ads On Digital Signage In-Store

Is your business constantly looking for innovative ways to advertise your products and services? Traditional advertising normally has two primary goals, drive customers to your store and entice them to make a purchase. Some forms of advertising cost more than others. Some forms of advertising work better than others in terms of achieving one or More >

Top Tablet Enclosures For Digital Signage

As we move into another new year, 2014 seems to be destined to become the year of the tablet for business. All signs are pointing to a big year for in-store tablet marketing, and for that, businesses need tablet enclosures. Being that we have a huge announcement coming up here in the next week or More >

5 Creative Ways to Use Tablets for Holiday Marketing

Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >

Forbes Predicts iPads Will Transform Marketing

Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >

Is the iPad Worth Buying For My Business?

As time goes by costs for new technologies like Apple’s iPad go down. It’s just the way economics work. The more successful a product is, the more competition will come in for a piece of the market. Competition keeps prices down (among other things). That said, when it comes to the iPad, some business owners More >

How Long Can I Leave An iPad Running In My Store?

With the release of Apple’s latest software iOS7, it is becoming more and more evident that a big trend is heading our way in terms of how businesses use iPads. The iPad has provided businesses with an amazing tool for displaying engaging digital content to consumers while in their store, at an event, etc. Apple’s More >

New Feature: Setup Custom Collection Screens For Different Locations With New 'Venues' Feature

It’s here… after a few months of development we are happy to release OnSpot Social ‘Venues’. OnSpot Social users who are currently using OnSpot Social on multiple iPads in brick-and-mortar store locations and at events, can now create custom Social Media & Email Collection Screens for each iPad/physical location with OnSpot Social’s new feature, ‘Venues’. More >

AWeber Email Marketing Contest - Win An iPad & Free Email Marketing List Building for One Year!

Who wants to win an iPad complete with a FREE annual subscription from OnSpot Social to help build your email marketing list and social media marketing community? Calling all business owners and marketers looking to start using iPads in-store for marketing, this is your opportunity to execute an innovative in-store marketing tactic for $0! AWeber, More >

Using Tablets In Malls For Marketing to Shoppers

Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >

Tablet Marketing for Business Blog Series: Museums

Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >

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