4 Ways to Attract Customers to your Retail Store
There’s no business like the retail business, until you hit a slump. Sales can be soaring one minute and sagging the next. If your business is in need of a sales boost, check out these four ways to draw customers to your retail store.
- Make a Great First Impression.
It is reported that as many as 70% of consumers visit a company’s website before visiting the brick-and-mortar store. It makes sense, then, to make your first impression a lasting one. Be sure your website provides comprehensive content in terms of product information, customer testimonials, pricing and store locations. Look at your website through a customer’s eyes. Would all your questions be answered or would you be left frustrated? A few tweaks to your webpage can really change a customer’s perception of your company and nudge them toward a visit to your shop.
- And, the Winner Is…
People love excitement and nothing creates excitement in the world of retail like an in-store give-a-way. Ask customers to leave their email addresses, entering them to win a prize or special discount. You can use an iPad to collect emails with apps such as OnSpot Social. You can then use those collected emails for your email marketing campaign, further enticing your customers with store specials and new merchandise arrivals.
- Meet ‘em and Greet ‘em.
As a business owner, your number one priority should be your customers. After all, without them, you have no business. Going out on to the sales floor to say hello to patrons is a great way to keep them coming back. I call this the “Cheers” technique-your customers will come back because it’s fun to go to a place where “everybody knows your name.” It may be “old school,” but it’s tried and true.
- Get Technical.
If you haven’t already, it’s time to get on board with digital marketing. Take the time to set up social media accounts, start blogging, and use technology creatively, in your store. Offer free WiFi, encourage customers to visit your social media pages and “check-in” on-line. Use an app like Boutique Window to showcase your best products to shoppers on-line, driving foot-traffic to your physical store. I also suggest using your iPad as a digital sign, advertising sales and highlighting new products in appealing & colorful display.
Getting your small business to the top of the food chain can be tricky, but a few inexpensive changes can really attract customers to your retail store and make a big difference. Giving customers some face time, keeping up with retail technology, creating excitement and having a well-thought-out website will go a long way toward boosting your bottom line.