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Whether you own a small business with a storefront or rent a kiosk in your local mall, you are a modern day consumer as well, and as a consumer, you’ve likely been asked to sign up for a particular business’ newsletter, requested to “like” a business on Facebook, etc. And, in most cases, you are More >
Setting-up your iPad to work with OnSpot Social is fast and simple and allows you to optimize your Onspot experience. For example, you can disable the home button and even change the keyboard to function in a different language (other than English). Just follow the tips below and you’ll be up and running and making More >
As you begin to embrace tablet marketing as a viable marketing strategy for your business, no doubt you will start to uncover more and more ways to use tablets in your store. One thing that companies are discovering is that they don’t have to only use one app for in-store tablet marketing. Businesses can use More >
When it comes to using iPads in stores, at events, at stadiums, etc. success hinges on your ability to get your staff on board with your new marketing strategy. Many people have a misconception that the integration of technology into the brick-and-mortar business means job cuts. That absolutely does not have to be the case. More >
The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >
For those who missed the news, Apple officially announced the coming of the new iPhone 5 to an eagerly awaiting public on September 12th. As the iPhone 4S was merely an upgraded iPhone 4, it’s been awhile since a major update to the iconic phone was made. Consumers have been craving some major new features. More >
A major obstacle with getting people to Like your business’s Facebook page is the fact that it’s difficult to find many businesses through the Facebook search feature. The classic phrase “Find Us On Facebook” doesn’t imply finding the company will be a challenge or time consuming. The truth of the matter is that it is More >
Like Us On Facebook signs and Facebook Like posters are everywhere. From store fronts to billboards to in-store flyers, they have become part of the developed world’s landscape. With strong ties to the social media marketing industry, we are often asked how effective a static Facebook sign is? The answer to this question varies. A More >
Who would have thought when cells phones originally came out that they would one day be a major marketing channel? Well it’s happened. Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing). As today’s mobile phones are basically personal computers that consumers have with More >
Whether you’re using OnSpot Social + iPad in-store or any other form of marketing, it is ABSOLUTELY CRITICAL to have a strong Call-to-Action in your marketing message. A marketing piece with no call-to-action is simply an awareness tactic. If you want real results, you MUST ask your audience to take action on something. With OnSpot More >
It’s always a challenge for bar & restaurant owners to “out-do” their competition. Creating a new happy hour special or appetizer combo platter may increase sales, but to what extent? Hosting special events at your establishment, such as trivia night or live music also help to bring the crowds in. The problem though with the More >
Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >
With the In-Store iPad Revolution coming to businesses across the globe, it opens up the possibility for running creative contests in-store. These marketing contests can be designed to build relationships with customers, sell products and services, AND ALSO for collecting social media connections and e-mail addresses. Consumers love winning “things” and are willing to participate More >
When doing a quick search on “use iPad in my store” I found that there still isn’t a lot of information out there about businesses using iPad in their retail store to engage customers. Most of what I find has to do with businesses using iPad as a Productivity Tool, as opposed to, a Marketing More >
Let’s break down the costs for using OnSpot Social to increase your social media connections and expand your e-mail marketing list. Some businesses spend anywhere from a few hundred dollars per month to a few thousand dollars per month on social media marketing. Usually one of their goals is to increase their social media connections More >
Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank? The solution to this question is usually a combination of online marketing and traditional marketing tactics. However, employing these two methods can often be time consuming and still somewhat More >
This day in age it’s difficult to make it through a day or two without hearing the word “app.” Businesses especially are getting caught up in the craze, many running out and spending thousands on their own custom designed app. Thinking an app for your business will move you into the “trendy” or “innovative” status More >
We already know the impact that iPad has made on many industries, from Education to Travel and even Medicine. It seems like every day people are coming up with new ways to take advantage of the iPad. It makes sense too, as the iPad is a revolutionary product. It packs almost as big a punch More >
Do you own a retail business? If so, have you made the leap into using social media and e-mail marketing in order to sell more of your products and services to customers? Tools like Facebook, Twitter, and e-mail can help retail businesses get their message out to their target audience for very little cost. These More >
Are you looking for ways to increase the number of customer email addresses that you collect? Email Marketing is a great way for businesses to provide content to their customers. That said, many businesses either struggle to build a robust customer email list OR have to pay a hefty fee to a marketing agency for More >
Are you looking for ways to get more Facebook Likes? OnSpot Social is an iPad application that allows business owners to capture Facebook ‘Likes’ from anywhere. It seems that the majority of business owners these days realize just how powerful social media tools like Facebook have become in generating increased sales. With that said, many More >
Do you believe in the power of E-mail Marketing? E-mail Marketing, when implemented properly, can be a very effective marketing tool for business owners. The first thing a business owner has to do to be successful with email marketing is build a quality e-mail marketing list to use in your e-mail marketing promotions. If you More >
More and more business owners are becoming curious as to how they can use iPad in-store to educate and engage customers. We see in-store iPad use becoming a mainstream trend over the next few years. If you’re interested in using iPad in your store, but are unsure of how, this article will give you a More >
One on the best things about OnSpot Social is that it can be used by a large variety of businesses (and people as well). Basically, any business that has a physical location OR will be at a physical location whereby large groups of prospective customers are congregating, can use OnSpot Social to collect social media More >
Do you have an iPad in your store yet? Well, why not? The In-Store iPad Revolution is HERE! iPad came out a few years ago and since then, more and more businesses are beginning to use iPad in their stores to engage customers. With that said, the number of businesses currently using iPads in-store is More >