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There is an old adage that goes, “The hardest place to sell a book is in a book store.” These days, that adage is more apropos than ever and applies strongly to the film industry. Given all the different devices that allow consumers to view a movie at home, months or sometimes only weeks after More >
In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >
Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >
April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >
The history of Marketing can be traced back to the need for business owners to capture and maintain the attention of customers and prospects in order to sell them products and services. The longer you can keep a consumers’ attention the more likely you are to sell them something. As Marketing has evolved, mostly through More >
When it comes to using iPads in stores, at events, at stadiums, etc. success hinges on your ability to get your staff on board with your new marketing strategy. Many people have a misconception that the integration of technology into the brick-and-mortar business means job cuts. That absolutely does not have to be the case. More >
I (Ryan Taft, Partner at OnSpot Social) also own and operate a Social Media Marketing Agency and one of the things that I always try to stress to my clients is the difference between collecting high quality leads and low quality leads. In my opinion, everything you do for your business should be all about More >
As companies look to reach their targets using methods outside of the traditional marketing channels, many businesses are turning to event marketing. In today’s cut-throat business world, placing ads in the newspaper or purchasing a small banner ad on a hot website does nothing to put your company ahead of competitors. Event marketing brings your More >
An an effort to continue tablet domination, Apple officially announced the iPad Mini. Dubbed “Mini-me” by some, the smaller tablet attempts to fill the gap between the iPhone and the traditional iPad. Specifically, it looks to be Apple’s go-to device for reading ebooks, a space that is becoming increasingly popular. Will this tablet take the More >
Similar to Like Us On Facebook Posters , Facebook Table Tents are a tactic businesses use to encourage customers to Like their Facebook Page. A table tent would be placed on a counter top or flat surface at a business’s location with the goal of increasing Facebook likes. The 3-D table tent may attract more More >
The future of retail is all about in-store customer engagement through technology. Traditional brick-and-mortar stores are now competing with online storefronts which allow consumers to shop in their pajamas twenty-four hours per day, 7 days per week. Some retailers see the e-Commerce trend and have simply given up. The retailers who will survive and thrive More >
18 months ago OnSpot Social was merely an idea. A few guys got together to talk about future technology trends when an idea hit them… iPad is changing every single industry on the planet. It’s only a matter of time before companies start leveraging iPad as a marketing tool. Now combine that with a trend More >
Who would have thought when cells phones originally came out that they would one day be a major marketing channel? Well it’s happened. Today, many businesses are shifting large portions of their marketing budgets to mobile and text message marketing (aka SMS marketing). As today’s mobile phones are basically personal computers that consumers have with More >
Who doesn’t want to be connected with their favorite bands and musicians? Musicians have it much easier than a lot of other businesses when it comes to being able to build a high quality, large online community of fans. I’d venture to say that 99% of fans want to be connected online with their favorite More >
Whether you’re using OnSpot Social + iPad in-store or any other form of marketing, it is ABSOLUTELY CRITICAL to have a strong Call-to-Action in your marketing message. A marketing piece with no call-to-action is simply an awareness tactic. If you want real results, you MUST ask your audience to take action on something. With OnSpot More >
It’s always a challenge for bar & restaurant owners to “out-do” their competition. Creating a new happy hour special or appetizer combo platter may increase sales, but to what extent? Hosting special events at your establishment, such as trivia night or live music also help to bring the crowds in. The problem though with the More >
Co-Marketing can be an extremely effective marketing strategy for companies both large and small. Co-Marketing between smaller companies can usually be executed a little easier than Co-Marketing between large organizations. The reason for this is simple, larger companies have more things that they need to consider before jumping into any new marketing initiative. That said, More >
It’s a problem most business owners experience. You run a big sale, holiday event, or annual promotion and experience an influx of new customers. It’s great while it lasts, but then you notice you don’t ever see those new customers again. Without building a repeat customer base, businesses begin to rely heavily on major sales More >
When doing a quick search on “use iPad in my store” I found that there still isn’t a lot of information out there about businesses using iPad in their retail store to engage customers. Most of what I find has to do with businesses using iPad as a Productivity Tool, as opposed to, a Marketing More >
Until recently, there was a limited number of methods to communicate a message to customers visiting your business. Typically, smaller businesses would scribble a message on a piece of paper and tape it to a wall. Businesses with larger budgets would employ a graphic designer to create their store front posters that would be printed More >
Regardless of the industry, most business owners ask the same question: How do I effectively get my message in front of consumers without breaking the bank? The solution to this question is usually a combination of online marketing and traditional marketing tactics. However, employing these two methods can often be time consuming and still somewhat More >
We already know the impact that iPad has made on many industries, from Education to Travel and even Medicine. It seems like every day people are coming up with new ways to take advantage of the iPad. It makes sense too, as the iPad is a revolutionary product. It packs almost as big a punch More >
More and more business owners are becoming curious as to how they can use iPad in-store to educate and engage customers. We see in-store iPad use becoming a mainstream trend over the next few years. If you’re interested in using iPad in your store, but are unsure of how, this article will give you a More >
One on the best things about OnSpot Social is that it can be used by a large variety of businesses (and people as well). Basically, any business that has a physical location OR will be at a physical location whereby large groups of prospective customers are congregating, can use OnSpot Social to collect social media More >
Do you have an iPad in your store yet? Well, why not? The In-Store iPad Revolution is HERE! iPad came out a few years ago and since then, more and more businesses are beginning to use iPad in their stores to engage customers. With that said, the number of businesses currently using iPads in-store is More >
When evaluating the decision whether to purchase one, or multiple iPads for your business, a number of options exist. When it comes to pricing iPad’s, Apple execs are geniuses! Knowing that they have a winner on their hands with the iPad, Apple strictly controls the price level of new iPads. They accomplish this by offering More >
OnSpot Social is the first iPad application that allows business owners to connect on social media and email with their customers in store. It’s time to get rid of those ugly signs and Facebook Window Clings that are currently being used by business owners to entice customers to connect with them on social media. No More >