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We all know that the college admission process can be hectic. From manually sorting out applications to sending out interview invites, the whole processes can be tiresome and less productive in the long run. A college admission software simply lets you do more within no time so that you have time on your hands to More >
When it comes to your sales team, you want them operating to the best of their ability. Leveraging the right sales technologies is one way to ensure that happens. Many sales reps are already using iPads to educate customers on products and services. If your sales team is already using the iPad, why not amplify More >
These days, every business on the planet is considering ways to use iPads for marketing, sales, and data collection. Savvy realtors use iPads in a number of different ways to help them, help their customers buy and sell homes. From running ads in iPads apps to collecting feedback during property showings, realtors realize the power More >
In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >
Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >
There is a new digital media experience created at LAX’s Tom Bradley International Terminal that entertains and engages people in the highly populated airport. Using digital signage at airports is a trend that a lot of airports are beginning to pick up. As David Saleme put it, “recent trends in airport terminal digital displays have More >
As you may have heard, OnSpot Social has recently launched a HUGE new in-store marketing feature, Slideshows. Businesses can now upload up to five different images into OnSpot Social. Those images can be configured to rotate and display on the iPad in order to capture consumers’ attention and draw them to the iPad. Using tablets More >
As we move into another new year, 2014 seems to be destined to become the year of the tablet for business. All signs are pointing to a big year for in-store tablet marketing, and for that, businesses need tablet enclosures. Being that we have a huge announcement coming up here in the next week or More >
Marketing and Advertising agencies of all shapes, sizes, and strategies have at least one thing in common, they are all looking for the next big idea to bring to their clients. The more creative and relevant the idea, the better it should work for their clients, and thus the more business they should be able More >
Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >
Tablets have been one of the most disruptive technologies to hit the marketplace in a long time. Released in 2010, Apple’s iPad started a revolution for businesses around the world. As we approach the 4 year anniversary of the release of the iPad, companies of all sizes are starting to invest heavily into using tablets More >
Back in December of 2010 a very insightful author, Lisa Arthur, on Forbes.com wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >
As time goes by costs for new technologies like Apple’s iPad go down. It’s just the way economics work. The more successful a product is, the more competition will come in for a piece of the market. Competition keeps prices down (among other things). That said, when it comes to the iPad, some business owners More >
As technology changes, so to do the tools that companies use to achieve their goals, such as generating sales. Many industries around the world employ a sales force who spend their days interacting and engaging customers and prospects. It used to be that when a sales person showed up at a location, they would be More >
With the release of Apple’s latest software iOS7, it is becoming more and more evident that a big trend is heading our way in terms of how businesses use iPads. The iPad has provided businesses with an amazing tool for displaying engaging digital content to consumers while in their store, at an event, etc. Apple’s More >
Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >
We have all heard the reports of major airports around the world setting up tablets in the airport to engage customers with digital content. It’s a fantastic idea on the part of the airlines and airports, as I’m not quite sure if only one or both were involved in making that decision. That said, it’s More >
Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >
…when you have the right tools and strategy in place. Social media marketing has taken the business world by storm over the past few years. Facebook and Twitter have received most of the attention from the widest variety of businesses around the globe in terms of using them for social media marketing. Companies around the More >
The biggest challenge that business owners face when it comes to social media marketing, is finding the time and/or budget to continually grow their Facebook community. Getting more Facebook Likes is probably the number one goal for almost every business using social media marketing to connect with, and engage, their prospects and customers. Up until More >
In many ways, the social media world (and marketing in general), are similar to the stock market. It’s a competition, or as some like to look at it, a game. Both can be cut throat, and there are different strategies that can be used. In both cases, there are winners and losers. With the stock More >
Tablet Marketing is spreading from one type of business to the next right in front of our eyes. First it was events and trade shows using tablets to engage attendees, then it was restaurants and retail stores using tablet marketing, and now the tablet marketing meme is spreading to movie theaters. If you think about More >
In an earlier post on our blog we wrote about the Tablet Marketing Meme and how it is spreading from company to company all over the world. More and more businesses are beginning to realize the potential tablet marketing offers as a marketing strategy. Almost every business on the planet can benefit in some way More >
As you begin to embrace tablet marketing as a viable marketing strategy for your business, no doubt you will start to uncover more and more ways to use tablets in your store. One thing that companies are discovering is that they don’t have to only use one app for in-store tablet marketing. Businesses can use More >
April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >