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Tablet Marketing Articles

Deliver Coupons to Shoppers In-Store Using Tablets

Business is changing. Brick-and-mortar storefronts are evolving. Innovative companies realize if they do not focus on reshaping the customer experience in their stores that they will continue to lose sales to online behemoths like Amazon and Ebay. The result? Companies are using technology to create “digital storefronts” to take advantage of the latest marketing software More >

4 Ways to Attract Customers to your Retail Store

There’s no business like the retail business, until you hit a slump.  Sales can be soaring one minute and sagging the next.  If your business is in need of a sales boost, check out these four ways to draw customers to your retail store. Make a Great First Impression. It is reported that as many More >

Dave Sutton's Take On Using The iPad For Marketing

In an earlier article, we took a look at the Forbes article from 2010 where Dave Sutton, co-author of Enterprise Marketing Management: The New Science of Marketing, and founder of TopRight Strategic Marketing, predicted that the iPad will transform marketing. His interview was extremely insightful, especially when you consider it took place soon after the More >

Hotels Use Tablets for Enhancing Guest Experiences

Hotels are one of the best environments for using tablets for marketing and to enhance guest experiences. There are so many areas within hotels to set up tablets in secure stands or tabletop kiosks. More and more hotels use tablets these days than just 6 – 12 months ago. This new in-store tablet marketing trend More >

Using Digital Signage At Airports

There is a new digital media experience created at LAX’s Tom Bradley International Terminal that entertains and engages people in the highly populated airport. Using digital signage at airports is a trend that a lot of airports are beginning to pick up. As David Saleme put it, “recent trends in airport terminal digital displays have More >

Top Tablet Enclosures For Digital Signage

As we move into another new year, 2014 seems to be destined to become the year of the tablet for business. All signs are pointing to a big year for in-store tablet marketing, and for that, businesses need tablet enclosures. Being that we have a huge announcement coming up here in the next week or More >

5 Creative Ways to Use Tablets for Holiday Marketing

Holidays, especially those that occur in late November through the beginning of the new year, are extremely important for many companies who sell consumer-related products and services. The revenue generated during the holiday months can sometimes equal the revenue generated throughout the rest of the year. It’s safe to say, having a solid plan for More >

Forbes Predicts iPads Will Transform Marketing

Back in December of 2010 a very insightful author, Lisa Arthur, on wrote an article about a technology that started reshaping how tasks get accomplished within numerous industries, Apple’s iPad. A light bulb went off for Arthur in terms of the potential tablet computers like the iPad for marketing. Although in its infancy, this new More >

Is the iPad Worth Buying For My Business?

As time goes by costs for new technologies like Apple’s iPad go down. It’s just the way economics work. The more successful a product is, the more competition will come in for a piece of the market. Competition keeps prices down (among other things). That said, when it comes to the iPad, some business owners More >

How Long Can I Leave An iPad Running In My Store?

With the release of Apple’s latest software iOS7, it is becoming more and more evident that a big trend is heading our way in terms of how businesses use iPads. The iPad has provided businesses with an amazing tool for displaying engaging digital content to consumers while in their store, at an event, etc. Apple’s More >

Using Tablets In Malls For Marketing to Shoppers

Using tablets in malls for marketing to shoppers is coming to a mall near you… and you… and you too! Malls around the world are on a never ending search for new ideas, technologies, and other marketing-related products and services, which can help them achieve their goal of obtaining maximum rental income from all stores More >

Tablet Marketing for Business Blog Series: Museums

Museums Should Use Tablets to Engage Visitors With Digital Content If you’re a frequent reader of this blog then you know we are huge proponents of using tablets for marketing. Tablets are the “bridge” between the real world and the digital world. Finally, there is a cost effective and easy-to-use tool for engaging consumers with More >

Tablet Marketing Strategies For Business

In an earlier post on our blog we wrote about the Tablet Marketing Meme and how it is spreading from company to company all over the world. More and more businesses are beginning to realize the potential tablet marketing offers as a marketing strategy. Almost every business on the planet can benefit in some way More >

Tablet Marketing App Rotation

As you begin to embrace tablet marketing as a viable marketing strategy for your business, no doubt you will start to uncover more and more ways to use tablets in your store. One thing that companies are discovering is that they don’t have to only use one app for in-store tablet marketing. Businesses can use More >

The Tablet Marketing Meme is Spreading

April 3rd 2013 will mark the three year anniversary for the release of Apple’s iPad. In just three short years iPads have absolutely changed how people access the internet and consume digital information. Not only have iPads impacted the lives of consumers, but many different types of businesses around the world have also found iPads More >

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