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Let’s face it, small business owners need marketing campaigns that don’t break the bank. It’s important to save every penny you can while still marketing effectively. To that end, we’ve compiled a list of affordable marketing ideas for your small business. Now, let’s get to work! Email Like a Boss One of the best starting More >
While the world begins to unfurl from quarantine and businesses open shop, brick and mortar stores may be struggling to keep sales afloat under less-than-normal conditions. Business during a pandemic for retail stores and restaurants is far from the ordinary. Luckily, there are options available that may stabilize the bottom line while keeping employees safe. Ways More >
Coupons drive sales. Using coupons to drive sales is one of the easiest marketing tactics that a business can execute. Coupons are quick hitting, and can have a nice positive financial impact on your business in the short-term. That said, just how big a financial impact coupons have on your business depends on a number More >
With all the talk in the SEO world today about Google+, authorship, in-depth articles, social signals, and many of the fly-by-night tactics that may or may not be around in 6 months, there is one thing that is the foundation of most digital marketing strategies – keyword research. Whether you are running a PPC campaign; More >
There are many benefits for small businesses that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail. These benefits include the ability to track the value of campaigns in real time, the ability to see real data about your ads or website and quickly optimize and change parts More >
Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website. Below you will find the More >
Whether you are promoting a new startup company/brand or looking to gain new followers for your business or services, utilizing print advertising within newspapers and magazines is still an effective way to build brand awareness and help to generate revenue. Understanding how to create effective print advertising designs is a way to outshine potential competitors More >
The biggest marketing problems for small business are time, money, and ability. These 3 marketing problems come up time and again during conversations with small business owners. Whether it’s the local Annie Sloan Chalk Paint distributor, the single franchise restaurateur, or the small software development shop, many small businesses share these three marketing problems. Here More >
When starting a local small business, one of the channels that can be used to help target local areas around your local business, and jump start your brand awareness campaigns, is direct mail. Using direct mail in parallel to digital channels such as SEO, Email, and Content Creation, tablet marketing, as well as having a More >
The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few or maybe even none. That’s More >
Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things. Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating market collateral or revising the content you already More >
For big businesses, marketing is a breeze. There’s a large advertising budget to dip into, making it easy to get noticed both online and out in the world. However, for small businesses, marketing isn’t so easy. It’s difficult to compete with larger brands and it’s hard to market with just a small budget. Luckily, there More >
How should small businesses plan for future marketing trends? The digital space is becoming even more complex due to the ever changing technology. It’s absolutely critical that businesses and marketers respond to the change. It’s not only an exciting time for Digital Marketing, but it’s a complicated time that’s full of promise for the companies More >
Here’s what we know from the statistics that are out there, via reliable sources: There are 76 million millennials (born between 1981 and 2000) in the U.S. That is 27% of the total population. 13.63% of millennials say they stay updated on brands through social networks; 51% report that social opinions influence their purchase decisions; More >
Consumers have more choices than ever when buying goods and services. Small and medium business owners need to work smarter, not harder, to compete with all the advertising clutter in the marketplace. Marketing leader, ExactTarget, notes that nearly 50% of consumers bought something as a result of an email advertising campaign, making it one of More >
Guestbooks have been used by businesses for many years as a way to connect with customers and obtain contact information for future events and promotions. Today, businesses such as popular retail stores, 5 star hotels and even small family-owned B & B’s are turning to iPad guestbook apps to help them gather information and enhance More >
It struck me that for the past few years on this blog we have been writing about all of the new and creative ways businesses can use technology to build an online community, but what we haven’t written much about is WHY building an online community is so important for companies. Ever since social media More >
The key to any strong economy is a strong small business community. In the global marketplace that we live in today, small businesses have to be better than ever if they want to compete with larger corporations. Small businesses around the world have always had to be nimble, be creative, and try new things in More >