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Experiential Marketing: Creating Emotional Connections

Experiential Marketing is gaining popularity. And for good reason. Experiences have the power to force us to think and elicit emotional reactions, whether pleasurable or unpleasurable. According to BeingHuman.org, “emotions are frequent companions in our lives…changing like the weather in April:  sunny, rainy, stormy, mild or thunderous”. Human emotions are driven in large part by More >

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